Creative Morocco will take center stage from May 26 to 29, 2025, in a new event organized by AUDACE highlighting the richness and dynamism of contemporary Moroccan design. Featuring a dedicated showroom, the showcase brings together a curated selection of Moroccan brands in an environment designed to foster exchange and exploration.
Supported by the French Institute, a key promoter of cultural and creative industries, the event positions Marrakesh as a strategic crossroads where tradition meets innovation and local know-how meets global reach.
A programme tailored for fashion and design professionals. Inside the arty BAB Hotel, the showroom welcomes buyers, journalists, curators, and institutional actors from around the world. A “Fashion & Design Tea Time” sponsored by Bank of Africa on Tuesday 27 May will offer a convivial moment to meet the designers in a warm atmosphere.
Confirmed buyers and tastemakers:
The Fédération de la Haute Couture et de la Mode (FHCM), ANDAM Fashion Awards Paris, Bloomingdale’s (New York), Chalhoub Group (Dubai & Abu Dhabi), Le Bon Marché, Maisons du Monde, Simons, Tranoï, White Milan, Villa Gypsy, Doha Concept Store, Precious Room, Showapp Showroom plus media such as ELLE, France Télévisions, L’Officiel, FashionUnited, Fashion Network, MODEM.
Official partner Dislog Group backs the initiative through two flagship brands: KALINE and ARGAPUR.
Participating brands: a plural vision of Moroccan creation
● A/CONIC – Contemporary fashion with international influences
● ARGAPUR – 100 % organic argan-based skincare
● COTÉ BOUGIE – Lifestyle and fragrances inspired by Morocco
● HANOUT Boutique – Iconic Marrakesh fashion house
● KALINE – Inclusive, innovative Moroccan beauty
● MANOYAS – Ethical contemporary fashion
● NAYADES THE LABEL – Committed women’s swimwear
● PAULIN BEDOU – French-Beninese creator based in Morocco
● SELHYAN – Sophisticated caftans by a young France-based Moroccan designer
● STELLA CADENTE – Poetic universe blending design and creation
● THYBALD – Emerging French artist residing in Marrakesh
● VIRGINIE DARLING – Artisan leather goods uniting boho elegance, premium leather, and authentic craft
Destination Creative Marrakesh
May 26-29, 2025
BAB Hotel - Marrakesh
