The British Fashion Council announced that LONDON Show ROOMS returns to Paris Fashion Week in June 2025, hosting a curated list of BFC Foundation designers from Thursday, June 26 to Tuesday, July 01, 2025, at 43 Rue de Montmorency, 75003 Paris. The BFC is re-establishing London Show Rooms to provide critical commercial opportunities and drive business growth for designers and brands, with a focus on menswear. The showrooms offer an invaluable platform for emerging British designers to showcase their collections to leading international press and buyers, creating meaningful collections.

The pop-up showroom is a strategic element of the BFC Foundation, which offers support to designers through talent schemes including BFC NewGen and the BFC Fashion Trust. Designers taking part this season include: clothsurgeon, Joanna Parv, Karoline Vitto, Labrum London, Nicholas Daley, and Tolu Coker.

The BFC launched London Show Rooms in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. London Show Rooms is supported by the BFC Foundation, which supports responsible growth through grant giving, attracting, developing, and retaining talent through education and business mentoring.

Access to London Show Rooms is exclusively reserved for buyers, press, and fashion industry professionals. To book an appointment, please click here.



LONDON Show ROOMS
June 26 - July 01, 2025
43 Rue de Montmorency
75003 Paris

Photo: clothsurgeon