Lessico familiare, Institution, Francesco Murano, and Moja Rowa won the Camera Moda Fashion Trust Grant 2025. Now in its fifth edition, the initiative of the non-profit organization of Cnmi-Camera nazionale della moda italiana, dedicated to independent Made in Italy brands, took place at Villa Necchi Campiglio, in Milan. Selected from a shortlist of ten finalists among 80 initial applicants, each winning brand will receive a substantial €50,000 in funding, in addition to a dedicated support path aimed at developing their brand, with the opportunity to access strategic consultancy provided by experts in the fashion world.

---

Click on the brands' images to open their Instagram.

LESSICO FAMILIARE

Lessico Familiare, founded by Riccardo Scaburri, Alberto Petillo, and Alice Curti, is a home clothing project born out of boredom and joy. Designed and assembled at home, it is an attempt to translate one’s familiar lexicon into disassembled and reassembled garments, often magnified. Preserve the memory by curling up the yellowed curtains and mending the damp cloths. It is one season, an in-progress tale where garments come and go with no rush. The aim is a sort of lexical continuity, neither new nor nostalgic. The name is a clear tribute to Natalia Ginburg’s “Lessico Famigliare” and to the families we were born into, the ones we choose, and the ones we are building, undefined and precious.

FRANCESCO MURANO

Francesco Murano, was born on December 18, 1997, in Agropoli, he grew up in a small town in the province of Salerno in Campania. He attended the Carlo Levi Art School of Eboli, specializing in plastic and ceramic design. In 2016, he moved to Milan to study fashion, enrolling in IED and choosing Fashion Design. His namesake brand fuses classical art and precise tailoring in sculpted, body-conscious silhouettes.

INSTITUTION

Institution’s Galib Gassanoff, formerly of Act N.1, is a brand with a sustainable approach, committing to craft collections from natural materials and deadstock. The focus of the brand is volumes and clothes as sculptures with greater attention on craftsmanship and handmade techniques, aiming to create pieces that have a meaning and a purpose.

MOJA ROWA

Founded in 2022 by Yelena Mojarova and Benedikt Sittler, Moja Rowa is an independent project shaped between London, Mexico, and Italy. Through narrative capsules and a fluid, slow-paced approach, the brand cultivates a community-driven vision rooted in storytelling and artistic freedom.