The UK Fashion & Textile Association (UKFT) is partnering with Pitti Uomo to present nearly 40 UK menswear brands at the Italian trade show from June 17 to 20, 2025, with support from the Department for Business and Trade (DBT).

UKFT invites buyers, press, and champions of British fashion to connect with the line-up of menswear brands showcasing the diversity, craftsmanship, and innovation of UK design in Florence. The exhibitor list includes heritage names such as Baracuta, Barbour, Crockett & Jones, Edward Green, Invertere, John Smedley, Joseph Cheaney & Sons, Loake, Lock & Co. Hatters, and Mackintosh, all recognised for their longstanding commitment to quality manufacturing.

Emerging and contemporary labels like Beorma, Elliker, Minnessak, Loungers, and Oscar Deen will present fresh perspectives rooted in British identity. Performance and technical wear will be represented by brands including Berghaus and Superdry, while Carl Friedrik, Croots England, Failsworth Hats, Fox Umbrellas, and Hardy & Parsons highlight the UK’s strength in luxury accessories.

Adding to the breadth of the presentation, names such as Babette Wasserman London, Charles Tyrwhitt, Douglas Hayward, Elizabeth Parker, Equipment de Vie, Frescobol Carioca, Harris Wharf London, Jamieson’s of Shetland, Kangol, Orlebar Brown, Sanders, Silpa, Weekend Offender and Tateossian London, demonstrate the sector’s depth across tailoring, knitwear, footwear, resortwear and jewellery.


“We’re proud to present such a dynamic cross-section of British menswear at this season’s Pitti Uomo,” said Paul Alger, UKFT’s director of International Business. “From heritage craftsmanship to forward-thinking design, these brands represent the breadth and resilience of the UK’s menswear industry. Their presence in Italy highlights not only the quality and creativity of British fashion but also its relevance in global markets.”
- ukft.org

UKFT @ Pitti Immagine Uomo 108
June 17-20, 2025
Fortezza da basso