Inside the Futuro Maschile section, on the Top Floor, a special showcase will spotlight three emerging Ukrainian brands to the international community. The project, titled “Angel for Fashion Presents Ukrainian Designers: Gudu, Gunia Project, and Theo” is organized in collaboration with Angel for Fashion, the eCommerce platform that supports Ukrainian fashion. Following the June 2022 initiative “Ukrainian Fashion Now!”, Pitti Immagine once again shines a light on a vibrant and forward-looking fashion scene, determined to thrive despite the ongoing conflict in the country.
Click on the brands' images to open their Instagram
GUDU
Gudu is about well-cut tailoring and experiments with forms. The brand was created in 2015 in Kyiv. "I have always felt that I have something to say", admits the designer, Lasha Mdinaradze. Gudu emerged from a vision to demonstrate that clothing can be disarable without being overt. The brand is dedicated to crafting designs that blend elegance and sensuality with a touch of intrigue. The designer aims to create collections that offer something for everyone, regardless of age or gender. Lasha Mdinaradze studied as a stage artist at the Tbilisi State Academy of Art. After a period of self-discovery, he found his calling at the Kyiv Opera House, where he developed a profound understanding of form and construction skills that are evident in every collection of the brand. Lasha Mdinaradze continues to lead Gudu as creative director, creating collections that leave a lasting impression on all who experience them.
GUNIA PROJECT
Gunia Project is a brand of exceptional things produced on the basis of traditional ethnic cultures. Each collection is a unique combination of design thinking, deep ethnographic research, and artistic approach towards craftsmanship. The brand employs folk crafts and pays heed to the slightest details of traditional culture to create designer artisanal pieces perfectly fit for the needs of everyday life. Gunia Project integrates recognizable elements of traditional culture into modern design objects and seeks new forms of Ukrainian style. The brand is inspired, but does not repeat the examples of folk art. The founders are researching crafts to find their application in the modern world of technology.
THEO
Theo was founded by visionary designer Teodor Dekan, who set out to create a brand that transcends traditional fashion boundaries. Drawing inspiration from personal experience and a deep appreciation for individuality, the designer established Theo in 2015 as a platform for authentic self-expression accessible to all. The brand’s journey began with a focus on outerwear, utilizing innovative materials to craft garments that balance avant-garde aesthetics with practical functionality. Theo is grounded in the belief that fashion is a medium for personal transformation and true self-expression. The philosophy centers on simplicity with intention, crafting pieces that empower individuals to explore and embrace their identities. Theo is where timeless design meets mindful innovation, creating fashion as a journey of authenticity, self-expression, and understated elegance.
“Angel for Fashion Presents Ukrainian Designers: Gudu, Gunia Project, and Theo”
Pitti Uomo 108
June 17 - 20, 2025
Fortezza da Basso - Padiglione Centrale A5
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