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Pitti Uomo 108 - Focus on three brands
by Modem – Posted July 10 2024
© Modem

On this occasion, Modem is pleased to highlight these brands exhibiting at Pitti Uomo 108: Avant Toi, ma' ry' ya and Transit.



Click on the designers' images to open their Instagram profiles.

AVANT TOI @ Padiglione Centrale / Piano Attico / B/ 2-4
+ June 21 - 24 & July 03 - 18, 2025 > via Carlo Botta 8 - Milan
+ June 27 - July 01, 2025 > 8 Rue Charlot - Paris
Send an Email

Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.

MA’ RY’ YA @ Padiglione Centrale / Piano Attico / I / 18
+ June 23 - Oct. 15, 2025 > via Amatore Sciesa 24/a - Milan
+ June 27 - July 01, 2025 > 89 Bd Beaumarchais - Paris
Send an Email +39 335 806 55 76

The concept of ma' ry' ya is simple elegance, natural, essential daily life, easy to take anywhere with elegance and practicality for the job. The materials used are cashmere, silk, cashmere blend silk, organic cotton, cotton blend silk, organic wool, and linen blend silk because Maria believes that the excellent quality of materials can give the collection the ultimate luxury.

TRANSIT @ Padiglione Centrale / Piano Attico / F/11
+ Until Sept. 28 & July 13 - Oct. 06, 2025 > via Tortona 31 - Milan
+ June 27 - 30, 2025 > Rue Debelleyme 3 - Paris
+ July 14 - 21, 2025 > Apropo - 3-15 W 28th St - New York
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Tam & Company Spa was founded by Andrea Cozza in 1986, and it’s one of the few companies in Italy that still keeps its entire production cycle in-house. Everything is conceived, designed, and created inside the company's facilities. More than 100 people work for Tam & Company, and they constitute the very heart of its existence. The Philosophy: High-quality materials, understated elegance, timeless but innovative design, craftsmanship, and passion for “beauty" are Transit's main values.

Enter the world of Pitti Uomo 108
> Fantastic Classic
> Futuro Maschile
> Dynamic Attitude
> Superstyling
> I Go Out
> Scandinavian Manifesto
> Becycle

- Check out the > Pitti Uomo 108 Guide

JUNE 17- 20, 2025
@ Pitti Immagine Uomo 108
Fortezza da basso - Firenze