On the occasion of Pitti Immagine Uomo 108, which was held from June 17 to 20, 2025, LuisaViaRoma celebrated the launch of the EENK's Fall-Winter 2025 collection with a cocktail party and DJ set attended by a selected group of press, talents, and friends of the brands, together with the famous K-Pop artist Youngjae from GOT7, set in the LuisaViaRoma store in Florence.

EENK's keyword for the FW25 Collection is B for Binding. The starting point for EENK is a book. The brand paid attention to the process and result of how words come together to form sentences, how sentences are connected to create a story, and how sheets of paper are bound together to form a book.

The EENK collection, dedicated to harmoniously combining multiple cultures, eras, stories, and genders within a single garment and season, bears a similarity to the binding of a book. Director Hyemee Lee was also fascinated by the worldview of conceptual artist Sooja Kim this season. After seeing Kim's exhibition “To Breathe-Constellation” at the Bourse de Commerce-Pinault Collection in Paris, she fell in love with the modernization of traditional Korean aesthetics and the way Kim embraces and connects multiple concepts. She also found common ground with EENK's philosophy in this approach. Kim’s choice of thread and needle as a tool for painting, expanding the canvas into infinite space, and exploring the connection to the universe are all in line with her work, as the three-dimensional garments that she created by weaving two-dimensional fabrics with thread and needle build an individual's identity. This has resulted in a series that coexists as one, such as a dress with a silhouette that resembles a bookcase with layers of fabric blowing in the breeze, and an outerwear that combines a shirt and jacket into a single item. Kim's stainless steel works, knit sweaters with patterns resembling sculptural scrolls, and knotted bags reminiscent of “The Bottari Project” are a tribute to a master who revisits traditional aesthetics with a modern eye. We hope that this B for Binding will be a collection that combines EENK's philosophy and the artist's worldview into a single book.

This collaboration perfectly embodies LuisaViaRoma's commitment to discovering emerging brands while maintaining the elegance and sophistication of high-end fashion.

This project takes on even more meaning as EENK is the first Korean brand to create a pop-up corner at the LuisaViaRoma store, presenting its FW25 collection during Pitti Immagine Uomo 2025.

The collection is available at LuisaViaRoma online and in store ( Via Roma 19/21/r - 50123 Firenze) starting from June 17, 2025.

EENK SS26 sales campaign
from June 27 to July 1, 2025
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