This season, LONDON show ROOMS is taking place from Thursday 26th June to Tuesday July 1st 2025 in 43 Rue de Montmorency and welcomes 6 designers: clothsurgeon, Joanna Parv, Karoline Vitto, Labrum London, Nicholas Daley and Tolu Coker.
Click on the brands' images to open their Instagram profiles.
CLOTHSURGEON
Artistic Direction: Rav Matharu
Sales Contact: Rob Turner > e-mail
clothsurgeon is a London based luxury bespoke menswear brand, that harmoniously brings together the two worlds of street culture and tailored craftsmanship. The brand offers a unique bespoke service which allows the customer to create whatever they wish, all starting with an initial idea and sketch, guided by Founder and Creative Director Rav Matharu. Meticulously crafted in London, England, the atelier hosts a highly experienced team of artisans to carry out the construction of a quality contemporary garment. In 2022 clothsurgeon made history by opening the first luxury bespoke streetwear store on the world famous, Savile Row.
JOHANNA PARV
Artistic Direction: Johanna Parv.
Sales Contact > e-mail
Estonian-born London-based womenswear designer Johanna Parv established her namesake brand after graduating from Central Saint Martins' Fashion MA course in 2020. The professional women who cycle the city's busy streets daily are the muses for her expertly constructed garments designed with functional elegance, unparalleled by contemporary luxury and performance wear.
KAROLINE VITTO
Artistic Direction: Karoline Vitto
Sales Contact > e-mail
Karoline Vitto is a London-based womenswear brand that places the body in the centre of the design process, celebrating curves through innovative construction. With a focus on sculptural silhouettes, metal framing, and precision draping, the brand redefines inclusivity with a size range from XS to 3XL. A recipient of BFC Newgen support, Karoline Vitto continues to push the boundaries of contemporary fashion, blending technical craftsmanship with bold, body-oriented sensuality.
LABRUM
Artistic Direction: Foday Dumbuya
Sales Contact: Aneta Pejcharova > e-mail
Narrating untold stories of the diaspora merging West African values with British tailoring. A philosophy centred on creating directional and purposeful pieces, inspired to launch a new generation of design. Conceived in 2014, the LABRUM brand rose to life through the creative mind of its Founder and Creative Director Foday Dumbuya. The vision, which still runs true to this day, to produce honest and thought-provoking garments founded on simply imagining a borderless society with a freedom of expression. Built on the back of Foday’s formative years learning and growing in Sierra Leone, Cyprus and London, it was his family that proved the spark to his exploration. A working class household who reveled in blending traditional tailoring with an African touch – and a guiding principle that there were no limitations in life.
NICHOLAS DALEY
Artistic Direction: Nicholas Daley
Sales Contact: Cara McCroy > e-mail
Nicholas Daley is a Menswear brand based in London that works with recognised artisans creating bespoke textiles and fabric finishes. Supported by the British Fashion Council NEWGEN designer program and showcasing the collections during London Fashion Week, the brand reached the finals of the LVMH 2020 finals in Paris this year. Manufactured in the U.K., the brand’s unique offering speaks to the past as much as it does to the present: workwear-inspired silhouettes meet bespoke tailoring and find form in patch worked trousers, traditional Scottish checks, tie-dyed knitwear, and graphic t-shirts. Sold internationally and with music playing a defining role throughout the label’s oeuvre, each collection explores the symbiotic relationship between fashion, jazz, reggae, post-punk, and dub. Fashion and music are inextricably linked as both are mutually embedded in culture and share a sensory experience.
TOLU COKER
Artistic Direction: Tolu Coker
Sales Contact: Lavinia Hall > e-mail
Tolu Coker is a young British-Nigerian Fashion and Textiles Designer, Illustrator and Multi-Disciplinary Artist based in London. Launching the brand in 2018 following her graduation from Central Saint Martins, Coker’s work is argely inspired by the politics of identity and social climates, and informed by her multi-disciplinary practice. Merging artisan craftsmanship with innovative technology, her mainly- unisex designs have a key focus on deconstruction and sustainability and her work has since been internationally recognised by publications and platforms such as Vogue, Dazed, Hunger, An0ther, WWD, Sky News and The Evening Standard. Deconstructing the complexities of Diasporic Black Identity, Coker’s collections are illustrative, dynamic and thought-provoking, flirting with the boundaries of contemporary art and fashion.
LONDON Show ROOMS
June 26 - July 01, 2025
43 Rue de Montmorency - 75003
LsR Sales Contact
© Modem