The jury gathered on Monday, June 30, at IFM Paris to select the fellowship winners of the 2025 ANDAM Fashion Awards. The 11 finalists presented their business and creative project individually to the 33 jury members.

"France remains the beating heart of global fashion. A major priority for our country is to carry that legacy forward by empowering the next generation of designers. A land of exceptional opportunities and inspiration, France has birthed some of the greatest names in fashion history to help nurture the talents of tomorrow. I have recently launched a series of dedicated initiatives. The ANDAM Fashion Awards are part of this momentum. I warmly congratulate all the winners and call on ANDAM and its partners to carry on providing their support well beyond the award. It takes time for designers to build their path, but they are ready to shape the fashion of tomorrow," said Rachida Dati, French Minister of Culture.

"This year's Grand Prize winner, Meryll Rogge gave us a masterclass in fashion and contemporary culture, turning ambiguity, hybridity, and the unexpected into allies. Honored alongside her, ALAINPAUL, SARAHLEVY, and Burc Akyol convinced us that we are witnessing truly exceptional designers. This list of awardees captures the creative power of our time. It is an honor for ANDAM to support them," commented Guillaume Houzé, ANDAM's President.

The ANDAM Grand Prize, with 300K euros, went to Meryll Rogge. For its second edition, the Special Prize, with 100K euros, to ALAINPAUL. For the following year, Meryll Rogge and Alain Paul will benefit from a privileged mentorship with Sidney Toledano, IFM president and senior advisor to the LVMH chairman and ceo on both the creative and strategic dimensions of their business, in order to develop their label and strengthen their international reputation.

"I would like to congratulate the 11 finalists of this edition, who have each presented unique and powerful creative and managerial visions. I am delighted to be mentoring two talented designers this year: Meryll Rogge, who offers a new vision of femininity imbued with modernity and wearability, and Alain Paul, whose background as a dancer reveals the body language combined with a couture spirit and a deep appreciation for French craftsmanship," said Sidney Toledano.

The Pierre Bergé Prize of 100K euros, to Burc Akyol. Alexandre Mattiussi, Creative Director and Founder of AMI Paris, will help to structure his brand and manage a safe and global growth for his brand, thanks to precious advice in product development, commercial, and digital strategies. "I am delighted to mentor Burc Akyol, winner of the Pierre Bergé Prize. He is a sensitive and talented designer, with a promising career ahead of him," said Alexandre Mattiussi, creative director and founder of Ami Paris.

The Accessories Prize of 100K euros, to SARAHLEVY. In order to help her brand's development, Sarah Levy will benefit from a one-year mentorship and the personal guidance of Sophie Delafontaine, Artistic Director of Longchamp. "I am delighted to see ingenuity, creativity, and quality being celebrated through the recognition of Sarah Levy. I look forward to supporting her this year in developing her expertise and structuring her brand, so she can continue expanding internationally," commented Sophie Delafontaine, creative director, Longchamp.

Selected by a fashion and innovation experts committee on May 13 at IFM Paris, LOSANJE won the 2025 ANDAM Fashion Innovation Award, granted with a K100 euros endowment. The French Start-up supports brands and businesses in the creation of circular textile products through an industrialized, flexible, and tailor-made upcycling solution, enabling the transformation of any textile product (clothing, sheets, tarpaulins, curtains into ready-to-assemble fabric components through a robotic production line.

For the first edition, the Expert Committee awarded a Special Prize to: Goldeneye Smart Vision, a French technology developed by the start-up Apollo Plus, that is revolutionizing textile quality control through self-supervised AI, while generating digital twins or tabrics that can be used at every stage of production.

During the 2025 prize ceremony hosted by the French Minister of Culture, Rachida Dati, the six ANDAM fashion awards winners received a crystal trophy, generously offered by Swarovski, and designed by Alexandre Mattiussi, ANDAM grand prize winner 2013 and mentor of the 2025 Pierre Bergé prize winner.

Photo: Meryll Rogge, the grand prize winner of the 2025 Andam Awards.