Supreme Body&Beach, the trade fair for lingerie, underwear, and swimwear in the Dach region, is ready to present the best trends for the spring/summer 2026 season. The event will take place from July 20 to 22, 2025, at the MTC world of fashion / Haus 1 in Munich.

As a central order platform across the Dach market, Supreme Body&Beach sees itself as a source of inspiration for retailers and buyers. The focus is on successful brand symbiosis, which enables retailers to not only focus on proven bestsellers but also discover new brands.

Nevertheless, the Supreme Body&Beach team around Aline Müller-Schade is aware of the current market situation. The dynamics in the market cannot be denied: On the one hand, trends such as body positivity, comfort, and individuality are having a positive impact on market development, while on the other, online retail is continuing to grow strongly, particularly as a result of impetus from social media. Nevertheless, bricks-and-mortar retail remains a constant factor with stable to slightly growing sales development, which is essential for the sensory experience-oriented genre in particular.

"Companies and retailers that regularly scrutinise and adapt their business areas, react more quickly to market changes and keep an eye on regulatory requirements can have a positive impact on their sales and market positioning. Product range diversity plus bold ordering decisions help to differentiate themselves," said Aline Müller-Schade, managing partner, The Supreme Group.

Supreme Body&Beach also keeps this agility in mind and adapts its exhibitor portfolio accordingly. In addition to long-standing partners, the order platform will also be welcoming back new ‘old’ familiar brands such as Chantelle, Lascana, Nina Von C., Prima Donna, Marie Jo, Fellina, Anita, Maryan Beachwear, Hanro, Calida, Passionata, Lise Charmel, Mey, Yellamaris, and Ulla.

New brands such as Missoni Accessoires, Cocotier Royal, Gossard, Havaianas, Ilse Jacobsen, John Frank, Brakini, Flip*Flop, Flavia Valentini, Caftani By Roberta Zu, Luisa Moretti, and Scotch & Soda are specifically looking for the environment of Supreme Body&Beach, which is known for its market proximity, efficient and clear focus for trade and retailers.


Supreme Body&Beach
July 20 - 22, 2025
MTC world of fashion / Haus 1
Ingolstädter Straße 45 / Taunusstraße 45
80807 München