For this new edition of LIST TOKYO, Promas, the French Men's Fashion Federation, supported by DEFI, is highlighting a selection of promising French brands. The presentation of their SS26 collections is being organized by the Null showroom.
JULY 22 - 24, 2025
@ Light Box Studio AOYAMA
5-16-7 Minami-Aoyama, Minato-ku - 107-0062 Tokyo.
Brands: Adn Paris, Again, Laulhère, Paul & Joe.
Click on the designers' images to open their Instagram
ADN PARIS

"Elsewhere Called Home" is an introspective and rooted collection that explores the notion of sanctuary, as intimate as it is geographical. It’s an invitation to inhabit clothing as you would a safe place - with ease, delicacy and confidence. Designed for those who build their own territory, between two cities, two cultures or two temporalities, this collection offers an enveloping and understated wardrobe - a modular wardrobe inspired by the smooth transitions between seasons and spaces. Fabrics are natural and textured, chosen for their feel and their drape.”
AGAIN

This collection is inspired by the muddy lands of the Jura fields, where winter and autumn intertwine in a humid symphony. The agricultural landscapes unfold in expanses of dark earth, marked by the trails of plowing and the footprints of cows, the true souls of this territory. At the edge of the fields and forests, nature unveils a palette of earthy tones, revealing the discreet passage of wildlife. This collection creates a bridge between rural wardrobe and the English aristocracy. Each piece elegantly captures this environment rich in color and texture. A suspended universe that pays homage to this resilient nature shaped by a rainy climate.
LAULHÈRE

Founded in 1838 at the foothills of the French Pyrenees by Lucien Laulhère, Maison Laulhère began manufacturing berets in 1840. Since then, the brand has never stopped producing this mythical object, the beret, which is the result of a unique ancestral heritage and a know-how which is now only held by a handful of passionate people.The ambition is to tirelessly modernise the beret and bring it to the forefront, year after year, while perpetuating the priceless heritage of which they are today one of the last guardians.
PAUL & JOE

Paul & Joe celebrates 30 years of creation — a story that began with menswear in 1995. For this anniversary season, the Summer 2026 collection draws a gentle thread between memory and imagination.
JULY 22 - 24, 2025
@ Light Box Studio AOYAMA.
5-16-7 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Null Showroom e-mail
> Instagram Promas List Tokyo
More > Promas List