Supreme Women&Men Munich closed its summer edition with impressive visitor numbers, relevant content, and a carefully curated range of brands, demonstrating its importance in the current ordering process. In a market that increasingly demands clarity and direction, Munich is proving to be a stable anchor point.

"We are overwhelmed by the large turnout and the lively exchange," said Aline Mül- ler-Schade, managing director of The Supreme Group. "The industry is in flux. Discussions, reflection, and reorientation are the focus. Even if we cannot judge how this is reflected in the order figures, one thing is certain: the retail sector is intensively exploring new avenues, daring to make changes and opening to fresh ideas."

Numerous companies and boutiques participated in the event. Retailers deliberately took advantage of the opportunity to view collections in detail, put together individual assortments, and discover new brands. The ordering process is becoming increasingly strategic, well-founded, and future-oriented.

A particular highlight was the vibrant interplay of colours in the collections presented, a symbol of optimism, change, and creative power. The brands selected by The Supreme Group impressed with their clear signature style, high quality, and harmonious overall image.

The trend presentation by fashion journalist and creative advisor Sabine Spieler on Sunday, 3 August, was particularly well received. Under the title "Courage is the new must-have", she inspired with pointed ideas and a keen sense of the zeitgeist. Her observations found direct correspondence on the stands and motivated the trade audience to engage with new trends actively.

Buyers from all over Germany, Austria, and Switzerland were in attendance, including young retail concepts and start-ups seeking guidance, brand partnerships, and fresh ideas. Supreme Women&Men Munich has thus once again proven its role as a source of inspiration and a platform for development, exchange, and innovation.

Next Editions:

Supreme Women&Men Düsseldorf
January 23–26, 2026 KWS
Kaiserswerther Str 117-119, Düsseldorf

Supreme Women&Men Munich
February 7–10, 2026
MTC world of fashion, Haus 1, München