Saudi Arabia will host the first edition of Saudi Lifestyle Week from October 6 to 8, 2025, at the Riyadh International Convention and Exhibition Centre.

This inaugural edition marks a milestone for the Kingdom’s creative economy, a first-of-its-kind opportunity to connect global lifestyle brands with the dynamic pulse of Saudi Arabia’s next-generation market.

Designed to open doors to the fast-growing Saudi market, the event creates meaningful connections between international brands and the Kingdom’s multi-channel retail ecosystem. It offers a gateway to new opportunities, creative inspiration, and strategic partnerships. Discover the energy of Saudi Arabia’s evolving lifestyle scene and start exploring what the future holds.

The event features over 140 international brands, mostly from Europe. A total of 49 Italian brands will showcase their new collections of clothing, footwear, leather goods, and accessories for men, women, children, and 14 textile companies. The fair is organized by Honegger and REC - Riyadh Exhibition Company, in close collaboration between Ente Moda Italia, the Italian Fur Association, Assocalzaturifici, Assopellettieri, and Confindustria Moda, and is supported by the Marche Region. Local promotion is handled by the Niche Arabia agency, one of the most important fashion players in the Arabian Peninsula.

The program includes several events, such as the fair's opening ceremony, attended by Prince Saud bin Turki Al Faisal bin Abdulaziz Al Saud and local officials, the opening evening for exhibitors, officials, and a selection of buyers and influencers. The three-day event features a rich program of seminars, panels, and initiatives with Arab and international guests from the fashion world.

"We are extremely proud to participate for the first time in Saudi Lifestyle Week, an event that represents a significant opportunity for openness and dialogue with a strategic and rapidly growing market like Saudi Arabia," said Giovanna Ceolini, president of Assocalzaturifici. "Our presence here in Riyadh demonstrates the commitment of Italian footwear companies to bringing excellence, innovation, and creativity, the hallmarks of Made in Italy, to new geographic areas. In an international context marked by conflict and tension in some countries, Italian companies must look confidently to new markets, diversifying opportunities, and building solid, lasting relationships. We firmly believe that this participation can strengthen the commercial and cultural ties between Italy and Saudi Arabia, paving the way for lasting collaborations and a shared successful future."

Saudi Lifestyle Week
October 6 - 8, 2025
Riyadh International Convention and Exhibition Centre