On Friday, October 17, 2025, during Riyadh Fashion Week (October 16-21, 2025), the Riyadh FW Showroom will open. It is the first multi-brand showroom in Saudi Arabia. Organized in partnership with White Milano, from October 17-21, 2025, the SS26 collections of over 50 Saudi and international designers will be presented, inside one of Riyadh’s most iconic venues, The Globe, located at the Mandarin Oriental Al Faisaliah Tower.
This project marks a new stage in the dialogue between Italy, Saudi Arabia, and the international fashion scene, exploring a vibrant and rapidly evolving world. During Riyadh Fashion Week, which is scheduled for October 16 to 21, 2025, international buyers and guests will have the opportunity to attend exclusive fashion shows and explore new collections in a unique and inspirational showroom, designed as a meeting point between creativity, business, and culture.
The showroom will be hosted from October 17 to 21 in one of the city's most iconic spaces, The Globe, located at the Mandarin Oriental Al Faisaliah Tower. An extraordinary and symbolic setting perfectly representing the vision and ambition of Riyadh, a constantly evolving city that embraces the world with its energy and creativity.
The Globe showroom represents the first truly international collective showcase in Saudi Arabia: a pioneering initiative that fosters the dialogue between culture, creativity, and business, and demonstrates the growing role of fashion in the country's cultural development, where tradition and modernity coexist and merge into a new global language. Inside the showroom, the collections will be displayed in a unique space, with each designer having their own dedicated corner to showcase their collections. The layout was designed by White Milano's president and creative director, Massimiliano Bizzi, to offer visitors a curated and immersive journey through diverse aesthetics and identities, from ready-to-wear to contemporary streetwear, from accessories to unique, highly artisanal pieces.
The Saudi brands participating in the initiative were specifically selected by the Fashion Commission, a key body for fashion development in the country. The various product categories include:
Ready to wear: 1886, Abadia, Aleena, Amarah, Atelier Hekayat, Dananeer, Derza, FEMI9, Hindame, Leem, Manel, MIHYAR, Mirai, Mona Alshebil, Nabila Nascer, Noble&Fresh, Not boring, Noura Sulaiman, RBA, Razan Alazzouni, Rebirth, Reem Alkanhal, Sadf, Sulitude, The Untitled Project, Tima Abid, Torba Studio, Waad Aloqaili, Yasmina Q
Accessories: Ashwaq Almarshad, Qormuz, Ofa, Charmaleena Jewelry, Luda Jewelry, Alia Jewelry, Haifa Alhumaid, L’rosha, Notti, Nayya Jewellery, Magni.
Streetwear: Realself, Cargo, Awaken, Eleven, House of Cenmar, Hajruss.
Evening: Dar Noor, Fatima Abdulqader.
Resort: Aram.
Among the designers present in the showroom are prominent names in the international fashion scene, including Amen, Ih Nom Uh Nit, Coppola & Toppo, L’eight Studio, and Hidesins, who will interact with the new voices of the Saudi scene in a dynamic and cosmopolitan context. The week will also be a busy time of meetings and innovations for the numerous international buyers personally invited by M.Seventy, which brings together opinion leaders, department stores, distributors, and key professionals from the global fashion system in Riyadh, to create authentic connections and lasting business opportunities.
"An ambitious project in an extraordinary country that symbolically positions fashion within a supracultural context," said Brenda Bellei, ceo of M.Seventy Group. "I'm thrilled to have been able to set up a showroom in such a spectacular and iconic location, built 20 years ago as the tower of the world's tallest skyscraper, on the 51st floor. A Golden Globe nestled in the tower of the city's tallest skyscraper represents the power of a country that embodies the new world even in the international fashion scene, clearly and unmistakably placing it at the forefront."
Riyadh FW Showroom
October 17 - 21, 2025 {from 10 am to 4 pm)
The Globe@ Mandarin Oriental Al Faisaliah Riyadh
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