The biannual Latin American Fashion Awards ceremony was held at Casa de Campo Resort and Villas in La Romana, Dominican Republic, from November 6 to 9, 2025. It was hosted by Becky G and Mexican actor, Luis Gerardo Méndez. The four-day weekend celebration reunited celebrities, top-tier fashion industry leaders, international jury members, influencers, international press, and creatives to honor and support Latin American creatives shaping the global fashion industry.

“This second edition is a celebration of unity, identity, and the women who give life to our heritage,” said Argüello and Etro in a statement. “With Donatella Versace leading our jury, we felt the power of global sisterhood and the beauty of solidarity through creativity. Hot by Heritage was our way of honoring the past while igniting the future, proving that when we come together as a community, our culture doesn’t just shine, it transforms the world.”

In its second year, LAFA expanded to include the inaugural Carmen Busquets Couture Prize, which celebrates couture craftsmanship across Latin America and comes with a $50,000 grant and mentorship. This year, the prize was awarded to Luar, the brand designed by Raul Lopez, for his exceptional work in traditional craftsmanship.

Other honorees this year included Mexican Designer Patricio Campillo of Campillo as the Emerging Designer of the Year, Agua by Agua Bendita as the Brand of the Year, and Juanel Hernandez as the Dominican Republic Local Star of the Year. The Designer of the Year award was won by Willy Chavarria (Mexico). Maluma received the Fashion Icon of the Year.

LAFA’s international jury included Versace, Garcia, Steven Kolb, Carlo Capasa, Karla Martinez de Salas, Anna Dello Russo, Carlos Nazario, Imran Ahmed, Gabriela Hearst, Kean Etro, Sara Sozzani Maino, Zelika Garcia, Carmen Busquets, Vívian Sotocórno, and Alessia Glaviano.

Below is the full list of the winners of the Latin American Fashion Awards 2025.

Fashion Icon of the Year
Winner: Maluma

Designer of the Year
Winner: Willy Chavarria, Willy Chavarria
Adrian Appiolaza, Moschino
Raul Lopez, Luar

Emerging Designer of the Year
Winner: Campillo
Heirlome
La Petite Mort

Brand of the Year
Winner: Agua by Agua Bedita
Cubel
Farm Rio

Model of the Year
Winner: Paloma Elsesser
Lineisy Montero
Valentina Sampaio

Emerging Fashion Photographer of the Year
Winner: Silvana Trevale
Enrique Leyva
Pedro Napolinario

Fashion Impact Leader of the Year
Winner: Helena Gualinga
Nidia Aranha
Paulo Borges

Fashion Influencer of the Year
Winner: Laura Tobón
Livia Nunes
Thassia Naves

Photographer of the Year
Winner: Renell Medrano
Emmanuel Sanchez
MAR+VIN

Responsible Project of the Year
Winner: The New Denim Project
Beleaf
Jum Nakao