For this 109th edition of Pitti Immagine Uomo, Promas, the Fédération Française de l'Habillement Masculin, and Defi are renewing their collaboration with Pitti Immagine and supporting the participation of the following 19 French brands.
They are listed by sector, indicating the spaces where they are present and their stand numbers.
PROMAS BRANDS AT PITTI UOMO 109
FUTURO MASCHILE
(N°1 map) PADIGLIONE CENTRALE
- PIANO ATTICO: Cachi' (E/20), Chapal (I/12),
Museum Garment (E/18).
FANTASTIC CLASSIC
(N°1 map) PADIGLIONE CENTRALE
- PIANO TERRA: Maison Montagut (J/7),
- INFERIORE - SALONE M: Corso Mille (38), Smalto (43),
SUPERSTYLING
(N°6 map) SALA DELLE NAZIONI:
Antik Batik (A/28), Armor Lux (B/26-28), Jagvi.Rive Gauche (B/17),
(N°7 map) ARSENALE / PIANO TERRA:
American Vintage (n°1-5), Caleb Paris (13), Emile Garcon (45),
{Iron & Resin (15), Daytona 73 (22).
DYNAMIC ATTITUDE
(N°18 map) ARMERIA: Blue Cult (24), The Hideout Clothing (18).
(N°17 map) FURERIA: Le Temps des Cerises (13),
(N°10 map) PADIGLIONE CAVANIGLIA: Bombers Original (37),
(N°11 map) CORTILE CAVANIGLIA: Jott (2),
On this occasion, Modem is highlighting three of these French brands: Cachi', Museum Garments, and The Hydeout Clothing
Click on the designers' images to open their Instagram
CACHÍ
- Padiglione Centrale/ Piano Attico/ Stand E20
+ PARIS - Sphere PFW @ Showroom > January 21-25, 2026
Winner of the AMI x IFM Entrepreneurship Prize in 2023, Cachí was founded in 2024 by Franco-Argentine duo Belén Frias and Élise Girault. Their paths first crossed in Paris in 2018, sparking a creative journey where fashion became their shared language. The brand is built on three core values: connection, sharing, and balance. Each piece tells a story with both poise and purpose. Through their brand, the duo celebrates French and Argentinian craftsmanship while drawing inspiration from architecture and interior design.
MUSEUM GARMENT
- Padiglione Centrale/ Piano Attico/ Stand E18
Inspired by the iconic pieces of the masculine wardrobe that have stood the test of time, Museum Garments aims to create clothing that naturally blends the heritage of the past with contemporary fashion. Driven by a pursuit of timelessness, the brand weaves a connection between the excellence of yesterday and the creativity, values, and commitments of today.
THE HYDEOUT CLOTHING
- Armeria/ Stand 18
The Hydeout Clothing embraces a distinctive DNA that seamlessly blends the raw, powerful, and authentic essence of Bas's Caribbean childhood with the sophistication, luxury, and attention to detail inspired by the architecture of Paris and France. Drawing inspiration from the vibrant mosaic of life, influenced by diverse cultures and ethnicities - the multicultural melting pot of the Caribbean - this fusion of influences creates an authentic and captivating aesthetic, promoting a unique culture, lifestyle, and mindset.”
PITTI UOMO 109
JANUARY 13 - 16, 2026
Fortezza da basso - Firenze
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