Milan Design Weeks
April 2018

The design hotspot located at via Tortona 31, has made space for collections of 70 international brands exclusively selected for the 2018 edition, choosing color as the key element for its new look.

This year’s setup has been taking shape thanks to both new as long-lasting collaborations where many different designers have been adding their personal touch. Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine and Aylin Langreuter, Veronica Leali and Matt Lorrain have contributed to the space setup, each focusing on a different area, but all in full synergy with the Art Direction of Archiproducts Milano.

Opificio 31
via Tortona 31
Milan

For the first time in Milan Design Week a great coordinated project dedicated to Asian design

An exhibition and communication platform designed to enhance and present the multiform Asian creative scene in a unified way and to strengthen the dialogue between East and West. It ranges from the Middle to the Far East to return in real time a photograph of some areas that have changed rapidly in the last decade, triggering spirals of radical transformations still in progress: China, Japan, Thailand, Cambodia, India, Korea, Singapore, Turkey, Iran and Qatar are the countries that will be represented by designers, studios and design organizations who have chosen Fuorisalone to present themselves on a global stage.
Not just industrial or product design but also contemporary art, architecture, fashion and food.

Opening - April 19 at 11am

Megawatt Court
via Watt 15
Milan

Brandstorming is a research concept store inside the characteristic area of the Naviglio Grande in Milan.
On the occasion of the Milan Design Week 2018, it hosts three different projects that range from furnishings to accessories collections, united in the sign of handmade design and made in Italy.

BRANDSTORMING Workshop:
- April 18 at 5pm - Workshop di riciclo creativo “Gli animali del mare”
- April 19 at 7.30pm - Laboratorio creativo “Oggi disegno sul vetro”
- April 20 at 7.30pm - Workshop espressivo “Il ritratto interiore”

via Corsico 3
Milan

“Future is nhow” will be the stage of this week full of events that will feature, among others, the collective “Design Language” inspired by the theme of hospitality, INTENTIONS (Maiori, Ecosmartfire, Qeeboo and Fatboy)for the third consecutive year with nhow Milano, 404 Tattoo Shop, Boretti, Clique Rielaboratorio, Creative El Vision, Dr. Hauschka, Giardini Wallcoverings, Leffe, Morelato, Muah bijoux, Rebirth Italy, Roberta Cipriani.


Morelato award ceremony “Il mobile significante” - April 19 from 7.30pm until midnight
Design Week nhow Closing party - April 21 from 7pm to 10pm

Nhow Hotel Milano
via Tortona 35
Milan

Miele presents CREATING NEW DIMENSIONS, a visually stunning exhibit at Padiglione Visconti. Combining light and sound, Miele has transformed the space into a spectacular 360° experience. The multimedia installation explores the art of modern cooking, impressively blending technology and creativity. With exciting new ideas, Miele is rethinking conventions and leading the way to revolutionary excellence. Introducing a world first: the Miele Dialog oven and its innovative M Chef technology.

Padiglione Visconti
via Tortona 58
Milan

This year Moooi launches new designs and product extensions, to be explored and treasured.

Moooi Through the Eyes of...
Interior design practice Megan Grehl and Concrete Architectural associates welcome you into their worlds, each reflecting their designers’ own unique philosophy and aesthetics. Two completely different interiors in which Moooi products are presented in surprising new ways.

The Museum of Extinct Animals
Textures, shapes and patterns merge harmoniously in exotic islands celebrating the diversity of nature in the Museum of Extinct Animals. Novelties and product extensions are presented alongside new fabrics, leathers, wallcovering and carpets, bringing the essence of some mysterious creatures back to life.

via Savona 56
Milan

Exhibition “What lies between ’air and people’ and ’objects and people”

Superstudio Art Point
via Tortona 27
Milan

This year’s exhibition, Norwegian Presence, marks the beginning of a new chapter for Norway in Milan, as the show makes its debut appearance in a new location – the city’s rapidly evolving creative hotspot, Zona Tortona. Four craft artists, 10 design studios and six manufacturers will come together to present objects and prototypes ranging from furniture and textiles to sculpture and installation.

Exhibitors
Domaas Høgh | Lars Tornøe | Lillian Tørlen | Marianne Andersen | Victoria Günzler | Martin Solem | Noidoi | Pearla Pigao | Petter Skogstad | Sara Polmar | Sigve Knutson | So Takahashi | Stian Korntved Ruud | Stine Aas | Vera & Kyte

Manufacturers
Elementa | Flokk | Gudbrandsdalens Uldvarefabrik | Northern | Objekt | Vestre

Exhibition design by Klubben / Silje Nesdal and Sverre Uhnger
Graphic design by Bielke&Yang

Opificio 31
via Tortona 31
Milan

Vans, the original action sports brand and icon of creative expression within youth culture, teamed up with Politecnico Design School for a workshop that focussed on delivering a physical manifestation of the ‘Off The Wall’ attitude for Fuorisalone 2018.

Opificio 31
via Tortona 31
Milan

On the occasion of Design Week 2018 Antonio Marras makes a new partnership with Francesco Maggiore - engineer, president of the Dioguardi Foundation and creative director of Kiasmo - with whom he is responsible for the "PREMIATA DITTAMARRAS & CO" operation which has led to a series of a collaboration with Italian companies chosen with Archiproducts among the most lively and innovative in the home furnishings and accessories sector: La Fabbrica del Lino, Fantin, Kiasmo, Saba, Wall & Decò.
Companies that are recognizable both in the high craftsmanship and quality value, and in the formal, expressive and functional result of the products.

From each one, new collections by Antonio Marras were born: with Saba, three new lines of upholstery for sofas and "New York" armchairs; with Kiasmo, four hands with Vincenzo D'Alba, new collections of vases, plates, tiles and cushions; a line of pillows is also signed for La Fabbrica del Lino together with a collection of table runners, tablecloths and aprons; with the Fantin company, again in collaboration with Kiasmo, a table with a shelf designed to accommodate the new series of tiles; a new wallpaper with Wall&Decò. Some of these products are declined as unique pieces, characterized by pictorial interventions made directly on products by Marras, in some cases assisted by D'Alba: industrial design meets the artistic performance and tells the extraordinary charm of the dialogue on art.

Further Marras family along Rana family set up a temporary bistrot: since the morning till the evening with café, launch and cocktail, the dinner is by reservation only.

Press preview by invitation only - April 15 from 4pm to 8pm
Restaurant everyday from 8pm - for reservation: salone@antoniomarras.it – +39 02 89 07 50 01

Circolo Marras
via Cola di Rienzo 8
Milan

Technology does not change our lives, instead, it comes closer to us. We go from innovation to creation. We are designing a new form of communication that melds into our lives. Our aim is the evolution of technology that creates comforting experiences. Sony Design invites you to a future where people are awakened to the emotional senses hidden in their everyday lives.

Ermenegildo Zegna HQ
via Savona 56/a
Milan

PROTOTYPE RESEARCH_ SERIES 03.
Continues it’s native limited edition project, created by Stone Island to give light to research that due to its complexity in experimentation is still not yet been industrialized. This is how unique projects with a limited number of garments come to life, created by innovative technologies with fabric and treatments still unreleased

via Savona 54
Milan

Although Superdesign Show’s mission towards quality, excellence, research and the “less fair, more museum” original concept remains undiminished, the common theme that characterise every edition renovates: this year ONLY THE BEST, manifesto proposed by Gisella Borioli.

The selection focuses and highlights big names, innovative projects, life-style trends, technological solutions that improve the environment and everyday life, countries always at the top in the high- quality design such as Japan, and the emerging centres of new design, like a surprising Egypt.

SUPERSTUDIO PIU’: Amr Helmy Designs, Boffi, Caimi Brevetti, Cappellini, Dassault Systèmes, DesignByGemini, Designers Guild, ecoBirdy, Flaminia, Fontanot, Gobbetto, Gore-Tex, Icone Luce, IDEA, Ilva Wood Coatings, Indonesian Contemporary Art & Design by Artura, Iooota, Habits, Japan Design Week, Kawai, La Roche, Linvisibile, Living Divani, MacroPiX, Madea Milano, Magis, Material ConneXion Italia,Meisterwerke,Meuble El Chark, Mohm, Nadim, Nendo,Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Polyrey, Radici Contract, Rado, Richie by Shoulah, Salvatori, S.Pellegrino, Stahl, Target Group, Vetrerie di Empoli, Yokohama Makers Village, Yoy.

SELECTED OBJECTS & DISCOVERING: Barcelona Rugs, Budbrand, DiciannoveDieciDesign, Faina, Inthegarden, Rafael Kouto, Mati Brand, Modu Designers, NJ Interiors, Elena Rurua, Simoncini Studio, Size M Design Studio, Studio- Oberhauser.

Press Preview (press only) - April 16 from 10am to 8pm

Superstudio Più
via Tortona 27
Milan

Press Contact: Chiara Ferella Falda / Elena Pardini
P : +39 02 42 25 01
designweek@superstudiopiu.com
www.superdesignshow.com

The Superloft imagined by Cappellini is an imaginary yet real home, cool and eclectic, cultured and elegant, with the participation of the most interesting protagonists of the Made in Italy design and the masters craftsmen who can create beautiful and precious things. A house that combines side-by-side iconic pieces by the most important furniture brands, in a synergy between contemporaneity and vision. Every space of a hypothetical home where a family could actually live will be explored. From the living to the wellness room, from the kitchen to the bedrooms, from verandas to service spaces. A proper superloft, in which the idea is to create an International home: that could be placed in Paris as well as in New York in Berlin or Shanghai.

The following will participate to Supeloft: Boffi, Cappellini, Designers Guild, Flaminia, Fontanot, Icone Luce, Linvisibile, Living Divani, Magis, Meisterwerke, Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Salvatori, Trend Group, Vetrerie di Empoli, Wave Murano Glass.

SuperDesign Show
via Tortona 27
Milan

The first ever collective presence of Swiss companies stands for the broad interest in Swiss Design during this years’ Fuorisalone. Thirteen exhibitors from all sectors showcase their trends on more than 400m² collective space in Via Tortona 31 Milan.

The District initiative is coordinated by Swiss Business Hub Italy and Switzerland Global Enterprise.

Exhibitors:Arit Schweizer Kissen Manufaktur Art Museums of Switzerland Andermatt Swiss Alps arwa dade design concrete works HEAD – Genève MajorDomo - Facebook Micro Mobility Systems Nahtlos GmbH Pendularis AG Ribag Licht AG Switzerland Investment Promotion USM

Opificio 31
via Tortona 31
Milan

- via Tortona
>N°12: P!NTO >N°15: Iqos World & Karim Rashid, Tortona 15 Milano >N°20: Hic est faber >N°30: Élitis >N°31: Save My Bag, German Design Council, De Rosso, Geidai Factory Lab X Wow! Lab, Containerwerk, Norvegian Presence, Archiproducts Milano, Hyundai in collaboration with IED, Coontemporarymood + Allestire Decor Lab, Napapijri, Stellar Works, +d-soil-hmny and CORGA, Politecnico Milano – Vans, IQOS Lounge >N°35: Future is nhow, Design Language

- via Bergognone
>N°26: Whirlpool >N°34: CNA – C.L.A.A.I., Base Milano, Trouble Making. Who’s making the city?

- via Forcella
>N°8: Labsolue Perfume Laboratory

- via Savona
>N°5/A: Casello Giallo >N°17/5: Libreria 121+ >N°33: FadoǀStudio >N°35: Envisions In Collaboration With Finsa, Alatec >N°53: Aga & Falcon, JOB'S >N°54: Stone Island >N°56: Moooi, Sony Design

- via Voghera > fronte N°6 : Upuglia

- via Novi >N°5: Impress

- via Vigevano
>N°32: Noctis >N°39: Hans Boodt Mannequins

- via privata Gaspare Bugatti
>N°7: Suning & Inter >N°11/13: Zonca International

Press Point c/o Base Milano
via Bergognone 34
Milan

Who’s making the city?

Exhibition commissioned by BASE and curated by Raumplan – studio for exhibition design and curatorship within the fields of architecture and design – about mass phenomena and the virtual networks which are changing the face of our cities. By looking at the work of artists, photographers, designer and videomakers, the exhibition will provide an interpretation of several group phenomena at work in the urban sphere: from the boom in courier work to the new circuits of mass tourism, and the processes set off by the sharing economy, home-sharing and do-it-yourself information online.

Opening Party with Terraforma - April 17 from 7pm to 1am

BASE Milano
via Bergognone 34
Milan

Rado has launched the third Italian edition of the Rado Star Prize – an international competition that aims to support the work of young up-and-coming designers. This year’s competition is open to students of the Istituto Marangoni working in the fields of Interior Design, Industrial Design, Visual Design, Fashion Design and Accessories Design.

The theme of the 2018 competition is ‘Natural Freedom’ and entrants are asked to develop an innovative project in their particular area of design. Using the sub-categories ‘Nature is Back’, New luxury’ and ‘Rethinking space, lifestyle and needs’ as inspiration, the winners from each of the design fields will work together to create a pop-up store.

The jury of the Rado Star Prize, chaired by Giulio Cappellini, includes Massimo Zanatta, School Director at Istituto Marangoni Milano School of Design, Hakim El Kadiri, Rado Product Development Manager since 2011, Livia Peraldo Matton, Editor-in-chief of Elle Decor Italia, and Designer and Artist Matteo Cibic.
They selected the 5 best projects on the basis of a number of criteria, including the project’s response to the brief, its relevance to today’s trends, its practical feasibility and its aesthetic quality.

Prize giving - April 16 at 5pm

Superstudio Più
via Tortona 27
Milan

nendo : forms of movement

A solo exhibition held during Milan Design Week 2018, a showcase of 10 different collaborations
with Japanese manufacturers using unique materials and advanced techniques.
The exhibition will showcase not only the final products, but the models and mockups of each project,
sharing with the visitors the manufacturing aspect as well as nendo’s creative design process.

Press Preview (registered guests only) - April 16 from 3pm to 8pm

Superstudio Più “ART POINT”
via Tortona 27
Milan

The winners with the award “Winner” and “Best of Best” will be exhibited in Milan on the occasion of the Salone del Mobile in the context of the Tortona Design Week 2018.

This year the design consultant and trend expert Nina Bruun developed the design concept for the international competition for up and coming young designers known as ‘ein&zwanzig’.

The main theme of this year’s event is “reflections.” In selecting the materials for the event, Bruun laid particular emphasis on surface design and the high-impact interplay between matte and glossy. “My aim is to create a pulsing visual world, a young and modern universe – one that takes the viewer by surprise right from the get-to and draws her into the exhibit’s orbit.”

Award ceremony ein&zwanzig - April 16 from 5pm to 9pm

via Tortona 31
Milan

Evento in collaborazione con Hyundai per presentare, in occasione della Design Week, la nuova Hyundai Kona elettrica e Hyundai Kite, la concept car sviluppata in collaborazione con lo European Design Center Hyundai e presentata in anteprima mondiale a marzo all’88° Salone Internazionale dell’Automobile di Ginevra. Kite è il 14° modello di stile in scala 1:1 realizzato da IED come progetto di tesi del Master biennale in Transportation Design.

Futuro, design, natura ed energia sono le parole chiave che accomunano i due modelli e che hanno ispirato l’allestimento reso ancora più suggestivo dall’installazione dell’artista Carlo Bernardini.

Press Preview - April 16 from 3pm to 7pm

Opificio 31
via Tortona 31
Milan

It goes without saying that the more we travel the more open-minded we become. At the same time as we host and get hosted we become more and more creative and sophisticated in our hospitality, communi- cation and interaction with others. The second edition of Design Language is exactly about that; an international selection of designers and brands present their viewpoint around these themes

Press Preview - 16 April from 2pm to 5pm 2 PM - 5 PM.
Mixing the Dots Opening Cocktail by invitation only - 16 April from 6pm to 10pm

nhow Hotel
via Tortona 35
Milan

DESIGN ENSEMBLE: a constant evolving project, connecting every year new realities to be discovered. Hereafter the brands that will exhibit their products during the Design Week 2018: ZEUS – design products / SHUJ – home textile / CC-TAPIS - contemporary handknotted rugs / ARTPLAYFACTORY by Angela Ardisson – lighting between art and design.

Topic of the 2018 edition will be “MATERIA”, highlighted by designers’ handwork and projects. It will be the occasion to discover in person semi-handicraft production techniques, the research of new, yet traditional materials and high quality finishing and details, the distinctiveness of the thirty-year old tradition of ZEUS and of all other brands joining the event.

Cocktail every day

Zeus Design Store
c.so San Gottardo 21/9
Milan