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LEXUS - LEADING WITH LIGHT

until Sunday April 14 2019

9-13 April from 10am to 9pm / 14 April from 10am to 6pm
Superstudio Più
via Tortona 27
Milan
Italy

Press Contact
Elisa Pescetto
T : +39 346 02 97 571
elisa.pescetto@omnicomprgroup.com

Design inspired by innovative future Lexus lighting technology anticipates a brighter tomorrow.

● 12th Lexus event during Milan Design Week – Showcasing the Lexus design philosophy
● Internationally acclaimed Japanese creative design studio Rhizomatiks and Lexus collaborate to bring visitors a light-themed innovative experience

For this year’s event, titled “LEADING WITH LIGHT”, Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus’ future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award – now in its 7th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world’s media.

Lexus International presents an immersive experience using lighting technology to showcase a vision for a more human-centered tomorrow – realized with Japanese design studio, Rhizomatiks.
Also exhibited are the 6 finalists for the Lexus Design Award
Press preview - April 8 from 10am to 5.30pm