After launching the original format “less fair, more museum” in the name of quality and excellence, the forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini, follows the usual mission ONLY THE BEST with particular attention to the INNOVATION&TRADITION theme.
Tradition, heritage, top-notch handicraft, manual processing, organic materials approach innovation and the most cutting-edge technology with only one goal: simplify and make more beautiful, smart, eco-friendly our homes and our cities. Apparently, nature and technology, tradition and innovation, may seem antithetical, everything revolves around this contrast-tension which is aesthetic as well.
Also the decision to use for Superdesign Show's common parts, two opposite colours, white and black, reflects contrast and at the same time interdependence, as the Yin and Yang philosophy, which is, by no coincidence, evoked by a few exhibitors from the Far East.
At Superstudio Più, in the Central pavilion, an entirely white and black path resembles a city street with a large central square and arcade with a row of elegant “boutiques”. All around, independent buildings, national pavilions, installations, theme exhibitions, emotional lighting, contaminations with art and fashion.
Furniture but also automotive, intangible art exhibitions, 3D softwares, textiles, sophisticated “hotellerie”, outdoor...
SUPERSTUDIO PIU’: Able Design Award, Adal, Artintavola, Boffi, Budbrand, Caimi Brevetti, Cappellini, cc-tapis, Climatex, Dassault Systèmes, De Padova, Delirious Eyewear, Driade, Fazzini, Finsa, Flaminia, Gobbetto, Icone Luce, Inax, Indonesian Contemporary Art & Design by Artura, Koizumiya, Korea Craft & Design Foundation, La Perla Home Collection by Fazzini, Lexus International, LG Electronics, LG OLED TV, Material ConneXion Italia, MDF Italia, Megius, Miss Solar Light, Moora Mobília Brasileira, Normann Copenhagen, PNA Pietra Naturale Autentica, Poltrona Frau, Prostir86, Sicis, Sumitomo Forestry Group, Superhotel by Giulio Cappellini, Technogym, Tokyo Creative 30, Worth Partnership Project, Yokohama Makers Village.
SPECIAL PROJECTS: Homage to Mendini, “Take a Seat” by Italian Cultural Institute of Osaka, Superstudio and Asian Studies Group, “Unreal but real” by Flavio Lucchini and Sense – immaterial Reality.
SUPERSTUDIO 13: Smart City 2019 by Material ConneXion Italia
Press Preview (press only) - April 8 from 10am to 8pm