A 400sqm loft at Isola Design District that will have 2 areas:
Pop-up concept store
Dedicated areas for brands
Everything will be on sale, allowing the visitors to buy the pieces that were more striking to them.
Find The Lost City is the concept of this year exhibition’s scenography, made by the French architects Marie Chevalier and Colombe Crouan.
Thanks to the collaboration with studio Alkanoids, the entire exhibition will be enjoyable in Augmented Reality with the use of the app Aria, this will enable the visitors to access a series of digital contents using this particular technology to learn more about the pieces on exhibition and the theme itself of the event, going beyond the physical world.