[red]SUPER[/red], the Pitti Immagine fair dedicated to women’s accessories and prêt-à-porter, is celebrating its eighth edition with a series of important new features.
In fact from 24 to 26 September in Milan, [red]SUPER[/red] will be held in a new exhibition space: The Mall in Porta Nuova Varesine (Piazza Lina Bo Bardi).

"We have some great new features in store for this eighth edition of [red]SUPER[/red]”, says [red]Raffaello Napoleone[/red], CEO of Pitti Immagine, “in first place there is the new location at THE MALL, thanks to a collaboration agreement with the Camera Nazionale della Moda Italiana, which places the fair between the historic center and the starchitects’ skyscrapers. This strategic collaboration between Pitti Immagine and the Camera Nazionale della Moda Italiana aims to pay greater attention to coordinating their respective efforts regarding the best experimental fashion, new designers and up-and-coming brands. Alongside [red]SUPER[/red], inside The Mall there will also be a common space where each will organize special projects – performances, installations, presentations – that will flow into a single calendar”.

“Our aim is a to clearly upgrade the ranking of the trade show”, adds [red]Raffaello Napoleone[/red] , “the collections which are the result of our scouting activities will be even more experimental and select, even closer to the DNA of Pitti Immagine".

With a completely revamped layout, [red]SUPER[/red] will occupy an area of around 4,200 square meters. The furnishing project is by Andrea Caputo, the architecture and design studio based in Milan that vaunts excellent partnerships all over the world.

SUPER
24 - 26 September 2016
The Mall
Porta Nuova Varesine - p.zza Lina Bo Bardi
20124 Milan