LONDON: Forte_Forte opened its first British boutique
November 06 2019
forte_forte unveiled its first British boutique at 108 Draycott Avenue, Chelsea, London.
Since its founding in 2002 by Italian siblings Giada Forte and Paolo Forte with art director Robert Vattilana and president Roberta Benaglia, this new store, inaugurated on october 16th, is the label’s fourth international shop.
forte_forte’s signature design is compact architecture enlightened by delicate femininity. The long and narrow boutique leads to an open courtyard flooded with light: a small garden and a japanese maple tree, whose changing of leaves during the year marks the alternation of the seasons with color, adding to the space the dimension of time and the serene but unrestrained vitality of nature, its cycle of constant generation and regeneration.
The representation of nature and subtleness of the design echoes their collections which are a combination of original prints, quality fabrics, and accessories, inspired by their home's beauty, Italy.