Inspired by the short story he writes for each of his collection, Jun Okamoto is presenting his SS14 Collection called "word-robe, Clothe which has words".

The Pop-Up Store is also showcasing clothing items of Naoto Kitamura who produces printing work such as “blouse with cold and sweet like drawing by flavored syrup of shaved ice”.

Shibuya Parco
Part 1/1F
Tokyo

Parco
P : +81 (0)3 3464 5111
shibuya@parco.jp

MBFWT AW 14 designers are introducing original cocktails inspired by spring. The cocktails will be out for a limited time and there will be prizes from the designers with lottery when ordering cocktails.

Participating Shops:

Shibuya Hikarie
6F(11:00 - 23:00) / CAPRICCI, Rikyu, Kyoteishoku Akatsuki, Unagi Toku
7F(11:00 - 23:30) / On Sunday 23:00) / Côte de Rouge Rôti、FLOWERS Common、Café&Grill SIZZLe GAZZLe
11F(11:00 - 24:00) / THE THEATRE TABLE
Mercedes-Benz Connection(11:00 - 23:00)

From March 13 to 26

Shibuya Hikarie
2-21-1 Shibuya
150 8510 Tokyo

Japan Fashion Week Organization
P : +81 3 3406 5261
info@jfw.jp

The brand Mila Owen is debuting its first collection to all women who enjoy fashion in true total forms without depending on trends or collections.

The Pop-Up Store offers to every woman a sophisticated next-generation basic fashion.

Tokyu Toyoko Shibuya
Pop Up Stage A
Tokyo

Mash Life Lab
P : +81 (0)3 6450 5974

Missoni presents its SS14 at the event space of Tokyu Honten

Tokyu Department Store Shibuya
Flagship Honten, event space of grand floor
150 0002 Tokyo

Onward Global Fashion
P : +81 (0)3 5476 6502
www.missoni.com

EN is a project which brings together creators and Japanese craft. The creators' sensibility combined with Japan’s traditional craftsmanship creates lifestyle items that bear new value and meaning.

On March 18, at 3 pm (to be confirmed)

Shibuya Hikarie
8F Court/Cube
150 8510 Tokyo

Itochu Fashion System
en-info@ifs.co.jp

roomsLINK is a fashion event that showcases Asia's latest trends to the world. The event is a combination of runway and trade show.

Bellesalle Shibuya Garden

Tokyo

H.P./Ms Itoh
P : +81 (0)3 5774 1420
roomslink@hpgrp.com

Rockers Room is the room that rock musicians used to have conversations from 60s-90s England.

The new collection is presenting the clothing line made by British tailored work and the collaboration line with Umbro which serves as supplier of England national football team for 60 years.

Two shows: at 9 pm and 9.30 pm

After-Show Party from 10 pm to 5 am

Le Baron de Paris
Aoyama Center Bldg B1F
3.8.40. Minami-Aoyama
107 0062 Tokyo

Seiichi Hattori
P : +81 (0)3 6804 6694
seiichi.h.kdw@gmail.com

Xanadu Tokyo has been known as a shop of young Japanese designers since March 2009.

In order to celebrate its 5th anniversary, the shop is inviting fashionistas from all over the world to the Granabell Hotel

Granbell Hotel Shinjuku
Roof Top Bar, Terrace G
160 0021 Tokyo

P : +81 (0)3 6459 2826
info@xanadutokyo.jp

The showroom HUB is gathering not only jewelry vendors but also other types of goods.

The theme suggests the "Honeycomb structure" that becomes strong when hexagons are layered.

La Collezione
Omotesando
Tokyo

Rika Aizawa
P : +81 (0)3 3449 1192
r-aizawa@em-grp.com
www.hub-exhibition.com

4 designers, supported by the Fashion Business and Education Council of Japan, will showcase their AW 14 Collection.

On March 21: from 12 pm to 8 pm

Shibuya Hikarie
8F Court/Cube
150 8510 Tokyo

P : +81(0)3 3299 2492
tokyo@ndfg.jp

With over 100 fashion models, Tokyo Runway offers consumers a unique chance to see a fashion show. This event is said to be "one of the best 'real clothes (fashionable, but affordable streetwear) fashion show' ".

Yoyogi National Gymnasium
2-1-1 Jinnan
150 0041 Tokyo

P : +81 (0)3 3408 8999
tokyo-runway.com

If Tokyo is a city of numerous, prominent, unconventional apparel brands,then Shibuya and Harajuku are the focal points.

Shibuya Fashion Festival is held in corporation with the city of Shibuya and various department stores, shopping malls, boutiques, and restaurants within the Shibuya areas. Establishments, operating on extended hours, hold various events and offer discounts and limited-quantity merchandise.

Selected areas within the City of Shibuya

Tokyo

press@shibuyafashionfestival.com
www.shibuyafashionfestival.com