M Space, the official forum organized by the Shanghai Fashion Week Organizing Committee, will once again bring together industry elites. The opening session will feature representatives from Chinese designer brands with over 10 years of history and internationally renowned fashion critics. They will engage in discussions and share classic case studies of business model innovation from both Chinese and international teams. Subsequent topics will not only continue the discussion on "sustainable materials" but will also include new frontiers such as AI in fashion, intangible cultural heritage and ethnic cultural communication, fragrance and fashion, vibrant Africa, and so on, introducing multidimensional innovative perspectives to the traditional fashion industry.

11F United Centre
No.99 Kai Hong Road
Shanghai

Ulio Sustainability Space will spotlight material innovation and eco-conscious design, assembling global pioneering brands in a "Sustainable Product Showcase," covering bio-based materials, wearable ceramics, and circular footwear, exploring how green technology drives fashion transformation. Sorona will also showcase the harmony between cutting-edge technology and natural materials.

10F United Centre
No.99 Kai Hong Road
Shanghai

The XC Show Fashion & Lifestyle Exhibition will introduce a new cross-industry model combining home design and fashion, creating a 10,000-square-meter immersive space at Chenfeng Fashion Creative Industrial Park to explore the aesthetics of design in everyday life.

Chenfeng Fashion Creative Industrial Park
No.6 Chen Feng Road
Shanghai

During Shanghai Fashion Week AW25, Authentic Brands Group will debut its Authentic Style Studio Exclusive ExperiencE, an experiential fashion platform providing industry professionals with exclusive previews and immersive interactions, marking a significant milestone in Authentic's global expansion strategy.

HKRI Taikoo Hui
No.288 Shimen No.1 Road
Shanghai

The Awakening: V Muse Jewelry Collection Exhibition will be presented at the Shanghai History Museum, showcasing 110 rare pieces of jewelry from nearly 20 countries and regions, spanning over 400 years, and demonstrating the exquisite craftsmanship and multicultural beauty of jewelry art.

Shanghai History Museum
No.325 West Nanjing Road
Shanghai

The "Fashion Forward: Butterfly Effect Fashion & Culture Exhibition", created by WWD China, deconstructs the essence of fashion's sustainable cycle through the fusion of traditional crafts, digital technology, and sustainable materials.

Yong'An Department Store
No.635 East Nanjing Road
Shanghai

The Oriental•Neo Chinese Style-Show Exhibition will also debut at the artistic Shanghai Huju Opera Troupe.

Shanghai Huju Opera Troupe
No.150 Fengyang Road
Shanghai

This season, Shanghai Fashion Weekend will continue its presence at HKRI Taikoo Hui, focusing on the launch economy to create a global platform for new product premieres and immersive shopping experiences. European and East Asian fashion accessory brands such as Panconesi, Nasilia, thisisneverthat, Carne Bollente, and Porter will gather together. The event will also collaborate with Fashion Hong Kong, bringing excellent Hong Kong designer brands. Overall, international brand debuts, seamless online and offline experiences, and the fusion of Shanghai and Hong Kong's fashion scenes will drive new consumer trends and invigorate consumption.

HKRI Taikoo Hui
No.789 West Nanjing Road
Shanghai

A Conversation with the Next Generation: Susan Fang supported by Dolce&Gabbana
In partnership with the Shanghai Fashion Designers Association (SFDA) and Camera Nazionale della Moda Italiana (CNMI), the "Supported by Dolce&Gabbana" program is collaborating for the first time with the Chinese designer brand Susan Fang. Following the Milan Fashion Week showcase, a special exhibition and forum, "Fashion Landscape, A Conversation With The Next Generation: Susan Fang Supported By Dolce & Gabbana", will be held at Zhang Yuan during Shanghai Fashion Week, aims to explore how international brands can empower and accelerate global and Chinese creative talent from a global perspective.

Casa Dolce&Gabbana
W5 Zhang Yuan W5 - No.240 North Maoming Road
Shanghai

As Asia's first award dedicated to sustainable innovation in fashion, the Sustasia Fashion Prize 2025 will be held on March 28, hosted by the Shanghai Fashion Designers Association in collaboration with yehyehyeh agency. Eight finalists from across Asia will present their designs based on sustainable materials and creative craftsmanship, redefining the intersection of fashion, cultural heritage, and global sustainability.

Suhe Haus
No.30 Wen An Road
Shanghai

For the first time, The Walt Disney Company China will collaborate with ten Chinese brands and designers to launch a "Toy Story: 30 Years and Beyond" themed runway show. At the same time, The full collection of close to 200 show pieces will debut on the runway on March 27 and a selection of show looks showcased at a themed pop-up showroom in Zhang Yuan for two weeks.

W4 Zhang Yuan W4
No.258 North Maoming Road
Shanghai

Xintiandi will launch the 2025 Shanghai Xintiandi Fashion Festival Special Showcase during Fashion Week. The event will combine offline pop-up locations, brand-new product showcases, and online buzz to further connect fashion trends to consumer experiences seamlessly.

Xintiandi Style II
No.245 Madang Road
Shanghai

Shanghai Fashion Week's THe Next—Fashion Design College Graduate Showcase will spotlight emerging talent from institutions such as Donghua University, Shanghai Institute of Visual Arts, and Shanghai Sanda University, offering a platform for the next generation of designers.

800SHOW
No.800 Changde Road
Shanghai

Nike Women "Victory Lap" will celebrate the power of women from running and track & field. Bringing together elite athletes, fashion designers, and rising icons, this showcase deconstructs the essence of sport through design, redefining the look of sport with an immersive sound and light experience.

Shanghai West Bund Art Center Hall N
No.35 Fenggu Road
Shanghai