"The Rendezvous between Love Story and Fashion"
Featured Collaboration of LABELHOOD and Romance of China Collaboration Series
The Avant-garde Fashion & Art Festival will begin on October 8th, releasing the exclusive fashion co-branded series of LABELHOOD Romance of China at immersive theater. Inspired by the aesthetics and love stories across eras in China, Romance of China is jointly created by photographer Leslie Zhang and four Chinese independent designer brands: YUEQI QI, YIRANTIAN, SHUSHU/TONG, and NOMANOMAN. And most iconic Chinese models have joined to tell four unique love stories through design and photos, trying to explore and reshape the Chinese romance.

This series is the fourth collaboration between LABELHOOD and Leslie Zhang after the highly acclaimed LABELHOOD Huanghe River, and is also LABELHOOD’s exclusive collaboration series of See Now Buy Now. And the static exhibition will continue in Shanghai Expo Shipping Pavilion during the Fashion Week from October 9th to 13th.

CSSC Pavilion
No.18 East Longhua Road
Shanghai

Ulio Space will present a special curated exhibition “Integration & Rebirth—The Path to Sustainable Fashion” with the participation of designers brands and companies from supply chains, not only strengthening collaborations within the industry, bringing forward consumer-facing sustainable fashion products, and ultimately accelerating sustainable fashion in China.

Expo Shanghaimart
1F, No.2299 West Yan'an Road
Shanghai

Shanghai Fashion Week will continue to strengthen “Shanghai Fashion & Lifestyle Carnival”, an online campaign platform that enables fashion brands to sell latest works directly to consumers in a way of Live-streaming e-commerce.

Shanghai

Intangible Culture Heritage Fashion & Art Exhibition featuring intangible, culture heritage, fashion, arts, and women will be presented in the city’s lifestyle landmark Xintiandi.

Xintiandi Plaza
No.333 Middle Huai Hai Road
Shanghai

Jing An Kerry Center
No.1515 West Nanjing Road
Shanghai

The newly launched "M Space" Sharing Talk Project will invite guest representatives from Chinese and overs institutions such as China National Textile and Apparel Council, Ellen MacArthur Foundation, WWF, Kering Group, Inditex Group, Adidas etc., to share their insights on topics such as sustainable fashion and business innovation.

Expo Shanghaimart
1F, No.2299 West Yan'an Road
Shanghai

Co-initiated with Xiao Xue, Former Publisher and Editor-in-Chief of Elle China and now a leading Chinese fashion and lifestyle opinion leader and SHFW Ambassador, Shanghai Fashion Week will launch SHFW She Power Fashion Women Forum With a purpose for empowering women’s role. Aiming to focus on the glimmer stories of individual women, 1st edition of this forum event gathers women who are committed to public welfare and persevering in various industries to see their light.

Fosun Foundation
No. 600 East Zhongshan Road
Shanghai

“Our role as Lily is to express those qualities using fashion, showcasing their own unique personalities, letting new Chinese women to be just right for their career expressions.” As a representative of Chinese business fashion, Lily helps young office ladies express their power using dress.

New age power immersive fashion exhibition will be hold in teamLab on October 12. Lily's collaboration with Star Wars Proposes feeling the force, then owning new age power. So this time, after experiencing, choosing, feeling, and having a sense of self-expression, please be personally on the scene, feel entirely differently unique woman’s power.

Epson teamLab
Unit C-2, No.100 Hua Yuan Gang Road
Shanghai

2021 Shan Future Forum and its founder Shaway Yeh will organize a two-day online programs and offline workshops and panels. It will gather designers, innovators, and business leaders to discuss the future of the earth and mankind through bold imagination and innovative technology.
Digital Content & Offline Event

Shanghai

The Bund Finance Center
No.600 Zhongshan 2nd Road
Shanghai

The prestigious British department stores Harrods will be back to Shanghai and bring The Harrods Hive, a three-day offline programs aiming to build industry dialogues and link local young talents with industry experts for in-depth exchanges and cooperation, so as to help support the growth and development of emerging talents.

The Middle House
No.366 Shi Men Yi Road
Shanghai

Jing An Sports Center
No.166 Wen Shui Road
Shanghai

IMC (International Model Contest) was born in 1995, hosted by the Organizing Committee of Shanghai Fashion Week, undertaken by Taihuo Culture and Operated by Paras Talent Management. It is one of the professional model competitions with the longest history in China. The goal of it is to introduce more Chinese models to the world.
In 2021, IMC will build a "Fashion Training Camp" for every competitor to do a all-round assessment of them. The finalists will compete for the championship in the Final of 2021 IMC which is in the form of a graduation ceremony.

800SHOW
No.800 Chang De Road
Shanghai