A 5-day series of forums focused on long-termism, brand resilience, consumer relationships, and deeper models of collaboration between creative talent and fashion companies. During the series, Kering will also present a themed panel event featuring its Kering Craft program.

Crystal Bridge T2 Building
18F No.688 Tianshan Road
Shanghai

A sustainability-focused platform gathering material scientists and designers (including BioFleax® and Polygiene) to discuss material R&D, supply chain resilience, and long-term brand sustainability.

Crystal Bridge T2 Building
18F No.688 Tianshan Road
Shanghai

A dual-city design exhibition connecting New York designers and brands directly with Shanghai’s commercial landscape.

Nanxi·Shanghai Port Inn
No.790 West Nanjing Road
Shanghai

Great Lawn Yongyuan Rd
No.70 Yongyuan Road
Shanghai

Marking its official schedule debut, the French Menswear Federation (Promas) presents Baziszt, Coltesse, Egonlab, Ludovic De Saint Sernin, and Mii Collection for B2B engagement and trade opportunities.
October 10 — Press Day: press, digital media, stylists and KOLs, followed by an invitation-only evening reception.

MASU
Lane 740 Middle Yan'an Road
Shanghai

Centered around the theme Human Algo-Rhythm, this industry forum gathers international experts to explore human-machine co-creation, AI-driven consumer behavior, supply chain shifts, and circular resource regeneration.

CXCC SUMMIT 58
No.111 Ji An Road
Shanghai

See Invitation

Shanghai

Shanghai History Museum
No.325 West Nanjing Road
Shanghai

Gate M
L204 No.2266 Longteng Avenue Building 3
Shanghai

An immersive project at Shanghai A.F.A ROJO featuring the return of Stan Smith, a Y-3 presentation, the SS27 collection runway show, and the dedicated Future of Three Showroom.

Shanghai A.F.A ROJO
No.570 West Huaihai Road
Shanghai

Premiering its China preview in the H&M Showroom at Bai Work, bringing haute couture aesthetics into accessible design.

H&M Showroom at Bai Work
No.133 Middle Sichuan Road
Shanghai

A citywide consumer engagement project activating flagship commercial districts across Shanghai with see-now-buy-now fashion shows, immersive pop-ups, and curated fashion & lifestyle markets.

Dongtaili/Xintiandi Style Ii/Yongyuan Rd

Shanghai

The bálancing
S104 No.789 West Nanjing Road
Shanghai

Rockbund Meifeng Office Block 1F
No.118 East Beijing Road
Shanghai

Dongtaili
No.111 Ji An Road
Shanghai

Shanghai Exhibition Center
No.1000 West Yan'an Road
Shanghai