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Avant Toi

Social Network
Liapull srl
via Fra' V. Da Fiorenzuola 76
16127 Genoa, ItalyP : +39 01 08 68 17 80
Collections
Men’s/Women’s RTW, Women’s RTW
Men’s/Women’s Accessories : Shoes, Scarves, Gloves, Caps
Last Updated
January 04 2024
Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success. Characterized by a strong relationship between the art world and aesthetic research, Mirko, an eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits.


A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying.

Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story. The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing to endow each piece with a sophisticated, one-of-a-kind aspect and an avant-garde spirit.

Breaking the rules regarding stylistic and aesthetic standards is at the core of Avant Toi's philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world. The collections are alive with contradictions.

Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. In this unique reality, men's and women's lines interweave into a new dimension, defined exclusively by the wearer.

Destroyed, blended, and spray-painted are only a few of the continuously evolving treatments applied to each garment. Quality and stability are guaranteed by Liapull's 60 years of experience and skillful artisans who have dedicated a lifetime to these yarns.

Designer
Designer Mirko Ghignone
Management
Chief Executive Officer & Sales Director Fiorella Ghignone info@liapull.com P : +39 010 86 81 780
Showrooms Function Contacts

Sales Department Showroom Manager Sabrina Verrando P : +39 02 89 07 71 12 sabrina.verrando@liapull.it

Marketing Manager Barbara Messina P : +39 01 08 68 17 780 barbara.messina@liapull.it
Multi-label Showrooms Sales territories Contacts
Showrooms Apropo Studio
13-15 West 28th St
NY 10001 New York, United States
America Uri Alter uri@apropostudionyc.com
Showrooms Agentur Ventrella
, Germany
Austria Germany Switzerland Michele Ventrella mode@agentur-ventrella.de P : +49 89 30 90 53 80
Press Offices   Contacts
Press Office Parini Associati
Sales campaign FW24/25
from Thursday February 08 2024
to Friday March 15 2024

via Carlo Botta 8
20135 Milan


WOMAN MAIN
Feb. 8 - Mar. 15, 2024

+ White Milano
Feb. 22 - 25, 2024
via Tortona 27 - 20144

+ PARIS
Feb. 29 - Mar. 5, 2024
8 Rue Charlot - 75003


Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
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Barbara Messina

Sales Department

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Women’s RTW, Men’s RTW
Avant Toi Cruise Woman digital lookbook - SS23
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Avant Toi Main Woman digital lookbook - SS23
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Avant Toi Man digital lookbook - SS23
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Avant Toi Shoes digital lookbook - SS23
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Press Release SS23
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Boutiques
Avant Toi
via Carlo Botta 8
Milan, Italy
P : +39 02 89 07 71 12

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Mittelstrasse 12
50672 Cologne, Germany

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Bleidenstrasse 11
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Emma
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30159 Hannover, Germany

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Different Fashion
Uasterhörn 4
25980 Sylt, Germany

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Daniela Broch
via Carducci 17/a
55042 Forte dei Marmi (LU), Italy

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Daad Dantone
via Santo Spirito 24a
20121 Milan, Italy

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La Tenda
via M. Pagano 69/a
20145 Milan, Italy

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San Carlo dal 1973
piazza San Carlo 197
10123 Torino, Italy

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Fashion World
Lujniki 24 - office 300
Moscow, Russia

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