Childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was only natural to transform their complementary vision into their own brand: ba&sh.
Since its launch in 2003, the line has evolved around the concept of the “ideal wardrobe”: every-day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts. Their creations reflect their sensibility: desirable dresses and jumpsuits, essential t-shirts and knitwear perfectly layering with jeans and pants: a display of various prints, precious materials as cotton veil, cashmere and silk, declined in refined shapes.
Barbara and Sharon work with their feelings and desires: no trend book, but a strong determination and sense of identity that has established their ready-to-wear and accessories line as a leading, contemporary brand, present in over 400 points of sales throughout the world.