Bozart

The brand Bozart was established in 1956 in Milano. At the beginning of the sixties, Bozart opened in Milano one of the first accessories jewelry shops in Italy specializing in costume jewelry and jewellery bags. In the second half of the sixties Bozart, the first company in Italy, produced a small series of mini-dress and tops in metallic mesh.

In the 1980s, following the spirit and fashion of the time, Bozart created one of the most important rhinestones collections of its history and the Italian fashion accessories panorama of the 1980s: flashy necklaces made in rhinestones, plastic, and metal. These collections were immortalized by Bob Krieger in 1986, for the 30th anniversary of the brand.

In 1998, detaching itself from the minimalist trends of the time, Bozart held a fashion show in Milan, completely dedicated to body jewelry and dresses made in metal mail. The only trace of minimalism lies in the essential design and shape of the dresses, contrasting with the opulence of the materials and the impressive number of Swarovski rhinestones. These are the years of the massive presence of the brand in the international press and markets: Germany, France, Canada, USA, Japan, Arabian Emirates, Turkey, and Greece.

This technical stylistic experience allows Bozart to be the first company in the world to create fashion shows with 24 outfits completely made with jeweled dresses.