Done!

Stefania Gnutti is the founder of Done! It all began with observing people, precisely through the lens of photography. She captures a seemingly invisible world through the viewfinder of a camera.

Notably, she observed a recurring theme: out of 100 people, 80 were carrying backpacks.

Similar backpacks. Often, these backpacks did not align with the personal style of their wearers, functional, perhaps, but not always fitting. Upon reviewing these snapshots, Stefania couldn't help but think, "How dull." This marked the inception of Done! She delved into research, rented vintage backpacks and duffel bags, used them in various circumstances, and took notes each time.

After thorough exploration, she crystallized her vision. With the help of a skilled designer, the prototype of Done! emerged. It was love at first sight. Though imperfect, it was already right. Numerous refinements and details were considered to reach the final edition. Done! is more than just a backpack; it's a partner, a reliable companion, and a vessel for life. Moreover, it is 100% sustainable, with a commitment to Save The Planet embedded in Done!'s Dna. As Stefania puts it, "Well Done! is better than well said."