EBIT™

About
EBIT™ - Enjoy Being In Transition™ - is a collective emerging to provoke dialogue and empathy around mental health via fashion, music, all aspects of art. Projects and products emerge offline in physical nostalgic intimate ways and/or online in pioneering virtual, digital metaverse methods. Created in explicit homage to the legacy of Factory Records, each cultural moment from EBIT™ is catalogued with an “E” ENJOY number.

Initial artist collaborators include M/M (Paris), Glen Luchford, Michel Gaubert, Soo Joo Park, DJ John Digweed, and Wilson Oryema.

Purpose
Mental health culture brand. Emerging to progress compassion on mental in the fashion community. Each project - whether clothing, music, art, extended reality - rooted in reference points around mental health.

Clothing Aesthetic
A post modern, casual mix up, reflective of both the times and the topic. Utilitarian denim and gabardine blended with luxurious knitwear and progressive, high spec sportswear to create a unique style and vibe that cocoons all genders.