Malloni

The story of the Malloni group begins in the late ‘50s in a small shoe workshop in the heart of central Italy, more precisely in the Marche region. Over three generations, the Malloni family has given life to fashion design projects in which research and craftsmanship merge into an inseparable unicum.

The experience gained in the design and construction of hand-made footwear and accessories made it possible to create Inline, a group of sans and designers united by one desire: to create unique and timeless objects.

The project was born in Marche with a good dose of courage and great passion, and it was animated by a company that has always stood out with an innovative product. A mixture of feeling and professionalism that makes this brand unique, designed to interpret the daily life of those who love to feel confident in good taste, and thought for simple daily living.Behind a company to the second generation with years of history and work. all lived two steps from the sea behind the laughing hills of Marche, full of history, passion, and great craftsmanship.

AIMS

PERCEIVED CURRENT | PREMIUM
Received immediately under an international designer brand with unique and recognizable characteristics, not compliant with common standards but with accessible collection areas.
POSITIVE
Ability to dialogue with attentive and loyal interlocutors. Possible alternative understates to brands already spread with sensitive margins on new markets.
DESIRED | DESIGNER BRAND
Distributed on an international scale able to propose itself as an alternative to global brands with greater performance at the stores.