Mostly Heard Rarely Seen

Thomas “Tomakira” Li, the Hong Kong born, Japan-raised designer behind the buzzworthy high-street wear label Mostly Heard Rarely Seen, opts to remain largely and fittingly, invisible. Following in the mystery-shrouded footsteps of British street artist Banksy and Belgian designer Maison Martin Margiela- Tomakira champions the concept of producing something creative while shunning celebrity status.

The collection was conceived in part to inspire a generation of Japanese youth to stop focusing on the superficial aspects of identity and to build a reputation based on one’s artistic creations.

MHRS is not simply a clothing brand, but a cultural movement. It is a brand that garners the attitude and energy of the rebellious youth and promotes the concept of being different through the creative freedom of thought and style.

Tomakira’s signature motif, the nanoblock is both an eternally popular childhood toy and a symbol of unbridled creativity. The collection is highly detailed and focuses in design, quality and innovation. It’s the kind of design that speaks to your inner 8th grader and your outer menswear snob.