Overcome

Breaking the rules to establish a powerful, personal language. Fashion becomes a tool to communicate a lifestyle, which is fearless, creative and unique.

Overcome stands out from the crowd with its cutting-edge style incorporating functionality and a modern, urban appeal.

Essential silhouettes are exalted through the use of high-end materials crafted with the best techniques of the Made in Italy tradition. Punk and grunge references are reworked through a contemporary vocabulary for a new idea of smart, accessible luxury.

Emblems of the brand, chains recall the fight for the liberation from the ordinary. Clichés are banned. A new form of self-expression is celebrated.

Thinking out the box, expressing a personal attitude, evolving into new forms – everything conveys a sense of work in progress.

Traditional men’s staples are refreshed to exalt the evolving, surprising nature of the everyday life.