A committed label which stands for a French vision of masculine style, where sportswear and sartorial class stand side by side, and every detail reveals true technique. This is the case as prior to such creative exploits, the Granata family built its reputation as tailors of premium textiles. Working for several decades for France’s major luxury brands, it was the family workshop - L’Atelier d’Ariane - which supplied the leading lights of international high-end fashion.
The concern for sourcing and expertise was every bit as exacting as it was for French-inspired excellence. Their way to asserting their heritage and authenticity, a completely transparent approach to production. But it is also given the name, a tribute to the most iconic street in the history of local textile production.
Perfected by Gustavo Lins, this is a refined collection completely of our times, satisfying a longing for new French design. A collection designed for the real man in search of comfort an ease of movement as well as great craftsmanship and impeccable line.
Founded by Samuel Granata in 2017 in Troyes, in the historic heartlands of the French tex- tile industry, Rue Begand showcases a contemporary and considered treatment of the Made in France concept. A multi-faceted, non-elitist wardrobe. Perfect for formal settings, as well as a more laid-back mood. Made up of simple but effective items. « We believe in committed and non-elitist fashion. Fashion which evolves, shifts, inspires movement and travel ».