Superoby

⚡︎superoby⚡︎︎ is a sustainable brand that creates unique pieces, upcycled or made from deadstock, featuring hand-painted and hand-embroidered designs. It is no-season and genderless.

At ⚡︎superoby⚡︎'s atelier, clothing is used as a canvas for painting.

The random brush strokes are meant to cover existing logos or slogans. The pictorial result, pleasant and soft to the touch, is material and contrasts between opaque and glossy, creating unique and wearable abstract paintings.

All the clothes they collect or purchase in bulk, are washed and ironed. Based on their shape, they determine the size, and then they are painted and embroidered.

Pre-owned items are carefully selected; they want them to be in perfect condition, without signs of wear. They particularly like those with one or more logos or texts to cover. On these pieces, the brush works intensely, creating extraordinary layers of color.

They often let the logo or text show faintly through the paint-a subtle signature that makes each piece a unique work of art. The colors they use are water-based, odorless, and do not require a fixative. Their composition is free of animal-derived materials and aligns with vegan principles.

Beyond the palette, the team scours between haberdashery shops, antiquarians, and flea market to recover and recycle all types of embroidery, pearls, stones, metals, laces, accessories, shoe straps, pins, earrings, and garment pieces. These elements are mixed with a casual punk touch to create unique and exceptional pieces.

⚡︎superoby⚡︎︎ garments are machine washable; they recommend washing at 20°C and to dry them on a hanger. The pieces are not delicate, and require minimal maintenance.

⚡︎superoby⚡︎︎ offers essential pieces for today's wardrobe, with a no-season, gender-fluid approach. It favors an oversized style but offers sizes from S to 3XL. The fit of the collection has a unique and distinctive style, yet it allows everyone to find their perfect, one-of-a-kind piece.

⚡︎superoby⚡︎︎ constantly updates its selection with surprising capsules, created based on the mood and inspiration of the moment. AI is a valuable collaborator in their communication and development efforts. With this technology, they have already created a music track, avatars wearing their garments that they use for their e-commerce website, social networks, lookbooks, and newsletters.