Tibi

Designer

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Label

Tibi is a global advanced womenswear and accessories brand founded by Amy Smilovic who serves as the creative director. Based in New York City, Tibi is renown for its clean, relaxed, feminine, and modern aesthetic. Modernity is at the heart of the brand where heritage and experimentation come together each season. The collection sells globally at premiere specialty and department stores including Net-a-Porter, Lane Crawford, MatchesFashion, SSENSE, Bergdorf Goodman, and Neiman Marcus.

Amy was creatively influenced from an early age by her artist father and grew up on Georgia's Golden Isles. After graduating from the University of Georgia, Amy moved to New York City to work in advertising at Ogilvy and later at American Express. In 1997, Amy moved to Hong Kong with her husband, Frank Smilovic, and acted on her creative and entrepreneurial instincts. Surrounded by the a vibrant business community in Hong Kong, Amy scoured local fabric markets to bring her clothing sketches to life. Her pieces found an enthusiastic audience of expatriates and soon, Lane Crawford signed on as Tibi's first wholesale account. Three years later, the Smilovics moved back to the United States and established Tibi's corporate headquarters in New York City.

Today, Amy runs the business together with Frank with a team of 75 persons. Amy designs four collections a year and presents two runway collections during New York Fashion Week and the collection has been covered by global fashion titles including Vogue, Harper's Bazaar, ODDA, Elle, Porter, WWD, and the Business Of Fashion.

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Fashion shows & sales campaign

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Contacts & showrooms