Y-3

Website

www.adidas.com/y_3

Social Network

On this page

• Showrooms & Contacts • Sales campaign • Sustainability • Lookbooks • Press releases • Videos • Boutiques • Multi-Label Stores • Reserved Area

Adidas AG

Adi-Dassler-Strasse 1
91074 Herzogenaurach, GermanyP : +49 (0)9132 840

Collections

Men’s/Women’s RTW, Women’s RTW, Men’s RTW
Men’s/Women’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others
Men’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others
Women’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others

Last Updated

April 15 2024

Y-3 brings sports to the street. Fueled by the innovations of Adidas and expressed in the style of Yohji Yamamoto, Y-3 creates progressive apparel, footwear, and accessories, a vision driven by both the sports icon and the renowned designer. Founded in 2002, Y-3 established the category of fashion sportswear, one that it continues to redefine.

Y-3’s signature style combines engineered garments and intensive performance with Yamamoto’s singular elegance and strong tailoring. The result is a modern uniform of the streets, designed in Japanese and German ateliers and intended for the world.

Continuing adidas and Yohji Yamamoto’s renegade exploration of elevated sportswear, Y-3’s Spring/Summer 2024 collection focuses on the concept of Contra-Natural – a world in which the duality between the organic and the synthetic produces unexpected beauty. With visceral juxtaposition as its ethos, the collection offers a nod to the delicately poised tension at the heart of the Y-3 brand: adidas’ legacy of sporting innovation coming together with Yohji Yamamoto’s elegant, avant garde, aesthetic philosophy.From concept to execution, the ideological collision of the natural and the artificial manifests in a bold, collection-wide, color palette. The brand’s signature pantones are all present – Y-3 Black, Solid Gray, and White – but this season they’re complimented with Clay Brown, Mesa, Shadow Red, and Mint. Staying true to the collection’s thematic impetus, the quartet of new colors takes inspiration from the process of oxidation, with nature taking over metal, turning rusty burgundy into an acidic mint.

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Showrooms & Contacts

Designer
		Designer	Yohji Yamamoto

Management
		Ceo	Bjoern Gulden

Function	Contacts
	Sales Department Head Of Sales Emea	Roel De Cooman P : +49 (0)175 29 78 960 roel.decooman@haebmau.de
Showroom Y-3 4 Via Privata Rezia 20135 Milan, Italy	Sales Department Sales Manager	Luca De Regibus P : +39 (0) 2 54 10 78 85 luca.deregibus@haebmau.de
	Sales Department Sales Contact	Mark Andryszak P : +49 (0) 151 12264450 mark.andryszak@haebmau.de
adidas AG Adi-Dassler-Strasse 1 91074 Herzogenaurach, Germany	Marketing Sales Contact	Janina Rupp P : +49 1701210223 janina.rupp@adidas.com

Press contacts		Contacts
Press contact	Adi-Dassler-Strasse 1 91074 Herzogenaurach, Germany	Y-3 Pr International	Press Contact adidasy-3@prconsulting.net

Yohji Yamamoto
Designer

1943 - Born in Tokyo. 1966 - Graduates from Keio University, Tokyo; 1969 - Receives two leading fashion awards in Japan, the So-en Award and the Endo Award; 1969 - Graduates from Bunkafukuso Gakuin, school of fashion, Tokyo . 1977 - Presents first Y's collection in Tokyo; 1981 - Presents first Yohji Yamamoto collection in Paris; 1982 - Presents first Yohji Yamamoto collection in New York.

1982. Receives the 26th Fashion Editors Club (FEC) Award, Tokyo; 1984 - Presents first menswear collection in Paris; 1986 - Receives the 4th Mainichi Fashion Award, Tokyo; 1989 - Wim Wenders' film portrait of Yohji Yamamoto Notebook on Cities and Clothes, presented at Centre Pompidou.

1990 - Designs costumes for the Opera de Lyon production of Puccini's Madame Butterfly; 1991 - Receives the 35th Fashion Editors Club (FEC) Award, Tokyo; 1993 - Designs costumes for the Wagner Opera Tristan and Isolde in Bayreuth Festival, directed by Heine Muller; 1994 - Receives the Chevalier de l'Ordre des Arts et Lettres Nomination from the French Minister of Culture; 1994 - Receives the 12th Mainichi Fashion Award, Tokyo; 1994 - Designs costumes for the Kanagawa Art Festival Opera Susanoo; 1995 - Presents first +Noir collection; 1996 - Introduction of the first perfume: YOHJI; 1997 - Receives the 40th Fashion Editors Club (FEC) Designer's Award, Tokyo; 1997 - Receives the Night of Stars Award from Fashion Group, New York.

1998 - Presents the second perfume: YOHJI ESSENTIAL; 1998 - Receives the Arte e Moda award given by Pitti Immagine - Florence; 1998 - Participates in the 25th Anniversary of Pina Bausch Company, Wuppertal; 1999 – Presents the first men's perfume: YOHJI HOMME; 1999 - Receives the 18th Annual Council of Fashion Designers of America (CFDA), International Award, New York; 1999 - Designs costumes for Ryuichi Sakamoto's opera Life; 2000 - Designs costumes for Takeshi Kitano's film Brother; 2002 - TALKING TO MYSELF by Yohji Yamamoto, Carla Sozzani editore printed by Steidl; 2002 - Designs costumes for Takeshi Kitano's film Dolls; 2002 – Presents Yohji Yamamoto S/S 2003 collection on the eve of the Haute Couture week in Paris; 2002 – Appointed Creative Director of Y-3, Adidas Sport Style Division; 2002 - Presents first Y's collection in Paris; 2002 - Receives the Die schonten deutschen Buecher; 2002 (The most beautiful books in the world; 2002) Bronze medal, Leipiz Book Fair for TALKING TO MYSELF; 2002 – MAY I HELP YOU exhibition premieres at La Maison Européenne de la Photographie in Paris.

2003 – Presents men's collections, Yohji Yamamoto and Y's together in the same show in Paris; 2003 – MAY I HELP YOU exhibition at Hara Museum of Contemporary Art in Tokyo; 2003 – Supervises costumes for Takeshi Kitano's film Zatoichi; 2003 - Opening of the first Y's shop designed by Ron Arad in Tokyo; 2004 –Received the japanese Medal of Order of Culture.

For Spring 2004 2005-opening of the 2 first worldwide Yohji Yamamoto exhibitions : “Correspondences” at the Modern Art Gallery of the Palazzo Pitti (Firenze,Italy) and “Juste des vêtements”, Yohji Yamamoto” at the Musée de la Mode et du Textile (Paris,France) ; 2005- Launch of A magazine curated by Yohji Yamamoto; 2005- Receives from The French Republic president the rank of Officer in the National Order of Merit ; 2006- “Dream shop” at the MoMu Fashion Museum Province of Antwerp ; 2007 –Launch of Ys Mandarina, a "bags-to-wear", bags and travelling accessories line; 2007 - Launch of Yohji Yamamoto Stormy Weather, a fine jewellery line in collaboration with Mikimoto.

2007 – Opening of a store in Antwerp with Yohji Yamamoto, Stormy Weather, Y's, Y's Mandarina, and Limi Feu lines.
February 2008 : Opening of Yohji Yamamoto second store in New York, 1 Gansvoort, New York, NY 10014 and Opening of a new Yohji Yamamoto store in Paris, 4 rue Cambon 75001 Paris

Sales campaign

Sales campaign FW24/25 from Friday January 12 2024 to Sunday February 04 2024	Showroom Y-3 via Privata Rezia 4 20135 Milan MILANO – January 12 - 15, 2024 + Jan. 24 - Feb. 04, 2024 PARIS – January 18 - 25, 2024 44 Rue de Sévigné 75003 Paris Y-3 brings sports to the street. Fueled by the innovations of Adidas and expressed in the style of Yohji Yamamoto, Y-3 creates progressive apparel, footwear, and accessories, a vision driven by both the sports icon and the renowned designer. Founded in 2002, Y-3 established the category of fashion sportswear, one that it continues to redefine.	Roel De Cooman P : +49 (0)1 75 29 78 960 Facebook Instagram