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Y-3

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Adidas AG
Adi-Dassler-Strasse 1
91074 Herzogenaurach, GermanyP : +49 (0)9132 840
Collections
Men’s/Women’s RTW, Women’s RTW, Men’s RTW
Men’s/Women’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others
Men’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others
Women’s Accessories : Shoes, Bags, Belts, Scarves, Gloves, Caps, Others
Last Updated
April 15 2024
Y-3 brings sports to the street. Fueled by the innovations of Adidas and expressed in the style of Yohji Yamamoto, Y-3 creates progressive apparel, footwear, and accessories, a vision driven by both the sports icon and the renowned designer. Founded in 2002, Y-3 established the category of fashion sportswear, one that it continues to redefine.


Y-3’s signature style combines engineered garments and intensive performance with Yamamoto’s singular elegance and strong tailoring. The result is a modern uniform of the streets, designed in Japanese and German ateliers and intended for the world.

Continuing adidas and Yohji Yamamoto’s renegade exploration of elevated sportswear, Y-3’s Spring/Summer 2024 collection focuses on the concept of Contra-Natural – a world in which the duality between the organic and the synthetic produces unexpected beauty. With visceral juxtaposition as its ethos, the collection offers a nod to the delicately poised tension at the heart of the Y-3 brand: adidas’ legacy of sporting innovation coming together with Yohji Yamamoto’s elegant, avant garde, aesthetic philosophy.From concept to execution, the ideological collision of the natural and the artificial manifests in a bold, collection-wide, color palette. The brand’s signature pantones are all present – Y-3 Black, Solid Gray, and White – but this season they’re complimented with Clay Brown, Mesa, Shadow Red, and Mint. Staying true to the collection’s thematic impetus, the quartet of new colors takes inspiration from the process of oxidation, with nature taking over metal, turning rusty burgundy into an acidic mint.
Designer
Designer Yohji Yamamoto
Management
Ceo Bjoern Gulden
Showrooms Function Contacts

Sales Department Head Of Sales Emea Roel De Cooman P : +49 (0)175 29 78 960 roel.decooman@haebmau.de
Showroom Y-3
4 Via Privata Rezia
20135 Milan, Italy
Sales Department Sales Manager Luca De Regibus P : +39 (0) 2 54 10 78 85 luca.deregibus@haebmau.de

Sales Department Sales Contact Mark Andryszak P : +49 (0) 151 12264450 mark.andryszak@haebmau.de
adidas AG
Adi-Dassler-Strasse 1
91074 Herzogenaurach, Germany
Marketing Sales Contact Janina Rupp P : +49 1701210223 janina.rupp@adidas.com
Press contacts   Contacts
Press contact Adi-Dassler-Strasse 1
91074 Herzogenaurach, Germany
Y-3 Pr International Press Contact adidasy-3@prconsulting.net
Presentations Dates and locations Collections  
Fashion Shows Dates and locations Paris Men's Spring Summer 25 Friday June 21 2024 from 6.30pm to 9.00pm Y-3 See Invitation Collections
+ Digital
 
Sales campaign SS25
from Friday June 14 2024
to Sunday July 14 2024

Showroom Y-3
via Privata Rezia 4
20135 Milan


+
PARIS
June 19 - 27, 2024[
44 Rue de Sévigné - 75003


Y-3 brings sports to the street. Fueled by the innovations of Adidas and expressed in the style of Yohji Yamamoto, Y-3 creates progressive apparel, footwear, and accessories, a vision driven by both the sports icon and the renowned designer. Founded in 2002, Y-3 established the category of fashion sportswear, one that it continues to redefine.
Roel De Cooman
P : +49 (0)1 75 29 78 960
Mark Andryszak
P : +49 (0) 151 12264450
Facebook Instagram

SS24_Y-3_Lookbook
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SS24 Y-3_Press Release
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Boutiques
Y-3
Seasons Place Shopping Centre - 2. JinChengFang Street - XiCheng district.
100032 Beijing, China  

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Y-3
Miami Design District - 150 NE 40th Street
33137 Miami, United States  

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Y-3
92-94 Greene Street
10012 New York, United States  

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