The Franklin St. Showroom traces its origins back to the person and the brand, Steven Alan. The Showroom was renamed to the Franklin St. Showroom in early 2017, paying homage to its longstanding location in the Tribeca neighborhood that had served as the unique home since 2001.
In early 2020 Franklin St. Showroom was acquired by Los Angeles based advisory agency, Lazer Group, a division of Australian based Halkin. From first opening its doors over twenty years ago, the Showroom maintains its dedication, professionalism and enthusiastic approach to advising, growing and nurturing both emerging and established designers by introducing their collections throughout the year to a wide array of retailers from around the world, ranging from unique neighborhood boutiques to large multi door department stores to web-based retailers catering to the world of fashion.