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Objectives

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Objectives
401 Broadway Suite 900, 9th floor
10013 New York, United StatesP : +1 929 248 8569
Last Updated
May 12 2025
In 2023, objectives emerged as a leading showroom in New York, showcasing modern, advanced contemporary, and designer brands, founded by industry leaders Lorraine Abela and Kiran Pandher. Within the showroom, the harmonious fusion of Lorraine and Kiran's talents unfolds - a hybrid of creative vision and strategic foresight. Together, they form a compelling platform within the ever-shifting realm of fashion.

A sanctuary bathed in natural daylight and 270 degree views of Manhattan, objectives offers a creative space spanning nearly 4,000 square feet in the Tribeca gallery district.

The founders develop bespoke strategies for each brand, forging connections between brands and a vast network of esteemed retailers domestically and abroad. Objectives not only extends its reach across the wholesale retail network, but also taps into emerging talent, providing them with industry insights, merchandising experience, and creative production.

Lorraine, a veteran of the designer world, brings forth a legacy of collaboration with international designers in London, Sydney, NYC. Kiran comes with a decade of multi-brand contemporary showroom leadership launching emerging designers and managing large volume businesses...

Objectives reach resonate far and wide, with market coverage in New York, Paris, Dallas, and Los Angeles.
Management
Co-founder Kiran Pandher
Showrooms Function Contacts
Showrooms Sales Contact sales@objectivesnyc.com
Showrooms Meghan Schiano meghan@objectivesnyc.com
Sales campaign SS26
from Monday June 02 2025
to Tuesday July 01 2025

401 Broadway (Suite 900, 9th floor)
10013 New York
Kiran Pandher

Sales Contact

Instagram
R26
NEW YORK
June 02 - 14, 2025
Brands: Deme By Gabriella, Dodiee, Heroine Sport, La Fuori, Louise New York, Misha, Muma World, Pearl & Caviar, On The Island, L'Afshar.
401 Broadway Suite 900,
NY 10013

+ PARIS
June 25 - July 01, 2025
Address: 7 rue Alfred De Vigny - 75008
Brands: Deme By Gabriella, Dodiee, Heroine Sport, La Fuori, Louise New York, Muma World, On The Island, L'Afshar.
R.T.W. Women's
Sales Areas
Deme By Gabriella
Worldwide
Dodiee
Worldwide
Heroine Sport
Worldwide
La Fuori
Worldwide
Louise New York
Worldwide
Misha Collection
North America
Muma World
Worldwide
On The Island
Worldwide
Pearl & Caviar
Worldwide
Lifestyle
Sales Areas
L'Afshar
Worldwide
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