Tuttifrutti Showroom was founded in 2004 in Milan, with the vision to bring the most luxury brands in the Eastern European market. Born as a multi-brand showroom, it represents in Russia and Ukraine brands such as Stuart Weitzman, Iceberg, Jog Dog and many others. In 2011, Tuttifrutti Showroom, puts a special focus on developing strategic partnerships in Poland with a dedicated internal team, leading the edge of the fashion market with lines such as Red Valentino, Tory Burch, Love Moschino and other leading brands of Made in Italy. In 2014 Tuttifrutti becomes Tuttifrutti International Fashion Concept, with a new fresh approach and a new beautiful office in the heart of Milan, right in the historical Palace Serbelloni in Corso Venezia 16, with the motto “We Are What’s Next” it works only under exclusivity to represent luxury RTW and Accessories in East Europe. The founders leading the space, have been part of the fashion industry for over 20 years and besides the commercial development in the East market, Tuttifrutti IFC offers a unique consulting service to emerging brands and pioneers of the luxury sector to enter the Eastern market, starting from the commercial development to the communication strategy with the support of a partner PR office in Moscow and the opening of new retail stores in this geographical area.