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June 21, 2024
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First steps at Paris Men's Fashion Week Spring Summer 2025
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On the occasion of Paris Men's Fashion Week SS25, among the brands of designers who are showing for the first time in Paris, Modem highlights Meta Campania Collective, 032C, 3.Paradis, Prototypes and Yenesai.
Click on the designers' images to find out more.
Meta Campania Collective
Meta Campania Collective is a luxury brand for timeless yet contemporary essentials co-founded and directed by Jon Strassburg. The chief inspiration of the brand is the nonchalance of the way an artist dresses, lives, and works. With a focus on the quality of make, fit, and material, Meta Campania Collective is characterized by the lived-in individuality of each and every piece it creates. The label is Made in Italy.
032C
032C is a media and fashion company for the 21st century. Founded by Joerg Koch in 2000, 032c began as a magazine in Berlin. Now it is a fully-fledged fashion brand that creates ready-to-wear collections and community-catalysing experiences on a global scale. 032C ready-to-wear includes womenswear, menswear, and unisex clothing designed by creative director Maria Koch, who boasts a background in Jil Sander, Mario Schwab, and a consulting role at Yeezy. Within the framework of seasonal presentations, the label explores the evolving nature of fashion itself, as a design practice and as an industry, as a tool for actualization, and as lived experience. The brand is characterized by a refined approach to fashion with a German style.
032C Sale Campaign SS 25
June 20 - 26 - hA Showroom:: 5 Rue Ste-Anastase - 75003 Paris
June 30 - July 07 - hA Showroom:: Via Rezia 2 - 20135 Milan
3.Paradis
3.Paradis is a French-Canadian contemporary ready-to-wear brand by creative director Emeric Tchatchoua. Established in 2013, the brand was founded on a message of freedom, hope, and universalism informed by the journey of life. Central to this is storytelling through the language of symbols which have come to define the brand’s visual signature. The brand mixes the excellence of craftsmanship, the power of messages, the singularity of styles, and the richness of cultures to create luxurious, dreamy, and inspiring fashion, allowing everyone to live a dream of freedom, fantasy, and fulfillment. 3.Paradis exemplifies the art of mixing as a lyrical metaphor celebrating our diversity and fostering a collective life of abundance, while promoting values of liberation, universalism, and hope worldwide.
3.Paradis Sale Campaign SS 25
June 19 - 23 - Sphere PFW®: Palais de Tokyo - 75016 Paris
Prototypes
Prototypes is a fashion brand based in Zurich. It aims to tap into the potential that lies idle. Rather than producing new garments, the design collective opts for an approach focused on strategies of upcycling and repurposing. In three conceptually interwoven lines, Prototypes facilitates a sustainable attitude towards making and wearing fashion. Out with the new and in with the old. Prototypes core offering is the Second Life Line, which makes use of deadstock fabric and garments to create new pieces of clothing. In addition, the guidance The Proto Packs equip those with the will and desire to do it themselves with a manual and sewing patterns to do so. All the material used for the packaging is biodegradable and the labels are made from recycled plastic bottles.
Yenesai
Yenesai is a London-based brand. Drawing its name from the river Yenisey, from the majestic Yenisey, one of the earth's longest rivers and a crucial support for ancient roaming cultures, Yenesai supports its wearer as they traverse environments dense and desolate alike. Sourced from a global network of ateliers spanning Riga to Tokyo, much of the core catalog is hand-assembled using a tapestry of local production techniques. Alongside these traditional avenues of production, experimentation with proprietary fabrics and 3D printing is a defining facet of the internal design process. Yenesai is committed to the responsible sourcing of materials and labor, and the minimization of waste in its supply chain.
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Saudi designers Fashion Show at Paris Men's Fashion Week SS25
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Saudi 100 Brands, an initiative celebrating the diversity and creativity of Saudi fashion, staged a fashion show featuring 10 menswear designers at the Palais de Tokyo on June 19. The brands showing were: 1886, Mazrood, Awaken, Noura Sulaiman, Not Boring, House of Cenmar, Uscita, Noble & Fresh, RBA New York, and KML The brands showcase their full SS25 collections in Hotel Mona Bismarck 34 Avenue de New York - 75116 Paris, from June 20 to 22, 2024.
read more
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First steps at Milan Men's Fashion Week Spring Summer 2025
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Among established brands that have presented their spring-summer SS25 collections during Milan Men's Fashion Week, some interesting labels joined the calendar for the first time. Here is a selection of Modem that includes Martine Rose, David Koma, Ascend Beyond, GR10K, Diomene, and Dunhill.
Click on the designers' images to find out more.
Martine Rose
Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high/low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications, and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections, and sensitivity to character and mood define her work.
Martine Rose Sale Campaign SS 25
June 17 - 26 - Tomorrow: Via Cadore 2 - 20135 Milan
David Koma
Established in 2009 in London, David Koma has become synonymous with the ultra body-contouring silhouette, creating sculptural statement dresses inspired by the feminine form. The brand is renewed by the couture-like finishes of the garments, including the gravity-defying opulent hand embroidery or sleek and contemporary exemplary cut silhouette. Alongside the bodycon silhouette, David Koma ready-to-wear offering has expanded to include a full range of options from precise daywear separates in denim and leather, to beautifully tailored outerwear, showstopping red carpet gowns, and impeccably cut jumpsuits. The brand aesthetic is best described in 3 words: seductive, feminine, and timeless. David Koma DNA is based on sculptural and sensual pieces.
Ascend Beyond
Ascend Beyond is a men’s luxury brand founded in 2021 by Emanuele Abbondanza and Marco Grossi. The brand creates well-cared items inspired by Mediterranean imagery, to recount a thoughtful and meditative commentary on life’s circumstances. For the designers, clothing is a form of expression born from reflections on desire, aspirations, and self-consciousness, which lead to a wide-ranging, extensive narrative. They compare the label to conscious rap, a hip-hop subgenre that, just like Ascend Beyond, encourages discovering insights on an individual level that could lead to collective positive change. The brand identity is constantly focused on investigating creative, cultural, and self-awareness issues, with collections adopted as a telling means of cross-sectional outreach.
GR10K
GR10K, founded in 2019 by Anna Grassi (grandson of founder Grassi 1925's Alfredo Grassi), is a hybrid collective integrating adjacent disciplines to enact what remains a relatively traditional production process, and unearth contemporary narratives in fashion phenomenology. The brand focuses on great attention to sustainability, not only environmental but also ethical and social. The abbreviation GR10K has a particular meaning creating a strong reference to the company's history and its experience in the workwear sector. 10,000 is the code for the first piece of workwear that Grassi 1925 had in stock. The project is based on recycling deadstock fabrics lying in stock to give them a new life.
Diomene
Diomene was founded by Damir Doma and focuses on slow fashion, material quality, and craftsmanship. The Croatian-born designer studied in Munich and Berlin before working for designers Raf Simons and Dirk Schönberger. He launched his eponymous brand with a menswear line in 2007, which was followed by a womenswear line in 2010. Doma moved the brand’s operations to Milan in 2015 and, following a pause due to the pandemic launched Diomene in 2021.
Dunhill
Founded by Alfred Dunhill, dunhill is synonymous with British craftsmanship and design, and it's the foremost British men’s luxury House today. A trusted destination of elevation, classicism, hedonism, and solace, offering understated, refined pieces across ready-to-wear, leather goods, and hard luxury. Since its inception in 1893, the brand has been defined by an uncompromising dedication to excellence, craftsmanship, and style, focusing on innovation and contemporaneity. Attention to detail, excellence, functionality, and a personalised approach sets the brand apart.
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