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September 24, 2026
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White Milano SS27 Edition
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24-27.09, 2026 -> WHITE MILANO
Tortona Fashion District
Via Tortona 27 / 54 / 31 - 20144
-> T27 will once again host the Loft, Basement, Inside White, Lounge and Secret Rooms areas. For the first time all brands making their debut at the exhibition will be brought together within a dedicated area at T27, enhanced by a bespoke exhibition design created to emphasize each brand’s identity and maximize its visibility.
-> T54 New areas White Box & Nuvola.
-> T31 White more, Beauty & Lifestyle areas
> Exhibitors List > Get Your Pass
Modem Exhibitors Selection:
TKEES • SOFIE D’HOORE • ROSAMUND MUIR • RALUCA MIHALCEANU • RALLEGRATI • NISSA • MELISSA • MAURIZIO MASSIMINO • MA’RY’YA • LUCILLE THIEVRE • KIMHEKIM • JAMIN PUECH • IBELIV • GREVI • FRANTIC • FALIERO SARTI • ERNEST LEOTY • ÉPICE PARIS • EDWARD ACHOUR PARIS • DONE! • DECORINA HATS • COLLECTION PRIVÉE? • CLAUDIO CUTULI • CHIE MIHARA • CATARZI 1910 • CAMPOMAGGI • CAMPER • BATAKOVIC • ARTICO • ALESSANDRO GHERARDESCHI.
24-27.09, 2026 -> WHITE ON THE BEACH
Via Tortona 35 @ Nhow Hotel - 20144
During Milan Women’s Fashion Week, White Milano will once again shine a spotlight on WHITE – On the Beach, with a dedicated selection of resortwear brands and beachwear collections seamlessly integrated into the exhibition experience, reflecting the growing relevance of these segments within the contemporary fashion landscape.
WHITE MILANO - NEW AREA > Nuvola
This new space for discovering footwear, bags, jewellery, hats and belts, showcased through a curated selection of contemporary and innovative brands that interpret emerging trends through distinctive yet complementary creative perspectives. Designed to highlight each product at its best, the setting will revolve around the concept of the “NUVOLA” (cloud): lightweight curtains and suspended fabrics will shape a fluid, enveloping environment where elements appear to float through the space.
WHITE MILANO - NEW AREA > White Box
WHITE Box will feature a curated selection of urban, streetwear and denim apparel and accessories brands, reflecting the latest market trends. Exceptionally, this area will also be open to end consumers, who will have the opportunity to purchase the season’s must-have pieces directly from the brands.
24-27.09, 2026 -> Tortona Fashion District
WHITE MILANO
Via Tortona 27 / 54 / 31 - 20144
WHITE ON THE BEACH
Via Tortona 35 @ Nhow Hotel - 20144
Press e Media > E-mail
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Milano Sales Campaigns SS27
Focus on Six Brands
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MILANO SALES CAMPAIGNS SS27
- > Multi-brand Showrooms
- > Brands Showrooms
Focus on: Emma & Gaia, Labo.Art, ma' ry' ya, No44, Schneiders, Zona20 Milano
EMMA & GAIA
Designer: Claudia Insogna
MILANO Until SEPTEMBER 29, 2026
Archiproducts, Via Tortona 31 - 20144
Sales Inquiries > Send an email
@emmaegaiaofficial
Emma & Gaia is a womenswear brand designed entirely in Italy. The label creates premium contemporary collections where heritage craftsmanship meets modern femininity. Emma & Gaia's creative identity is rooted in continuous vintage research, drawing inspiration from archival garments, military uniforms, and classic menswear.
LABO.ART
Founder: Ludovica Diligu
MILANO Until SEPTEMBER 29, 2026
Via Maroncelli 12 - 20154 Milan
Sales Inquiries > Send an email +39 375 591 89 15
+ PARIS OCTOBER 02-06, 2026
C/O Bendana Pinel Galerie - 4 Rue du Perche - 75003
@labo.art
Labo.Art is known and appreciated in the fashion world for its essential, refined, and contemporary style. Each garment is an expression of the architectural study of geometry, volumes, and colors harmoniously related to the female form.
MA'RY'YA
Founder: Maria Icho
MILANO Until OCTOBER 09, 2026
Via Amatore Sciesa 24/A - 20135
+ WHITE MILANO SEPTEMBER 24-27, 2026
Via Tortona 27 - 20144 (Stand 22)
+ PARIS OCTOBER 02-06, 2026
89 Boulevard Beaumarchais - 75003
Sales Inquiries > Send an email +39 335 806 55 76
@maryyaofficial
The concept behind ma' ry' ya is simple, natural elegance for everyday life: essential pieces, easy to wear anywhere, that combine refinement and practicality for work. The collections use cashmere, silk, cashmere-blend silk, organic cotton, cotton-blend silk, organic wool, and linen-blend silk, as Maria believes that exceptional materials give a collection its ultimate luxury.
NO44
MILANO Until OCTOBER 15, 2026
MR60 SHOWROOM - Via Borgospesso 21 - 20121
Sales Inquiries > Send an email to Marina Rossoni +39 345 541 89 82
@no44store
No44 is a luxury fashion brand that celebrates individuality through timeless, versatile jeans. The simple aesthetic and easy-to-wear styles make No44 distinctive and set it apart from other high-end brands. The entire project reflects a back-to-basics concept: simplicity, adherence to fundamental principles, attention to detail and pieces thoroughly tailored from top-end materials.
SCHNEIDERS
Owners: Giovanni & Marco Schneider
MILANO Until OCTOBER 02, 2026
Showroom Cashmere - Via Lodovico Ariosto 32 - 20145
Sales Inquiries > Send an email +39 02 48 01 02 99
@schneiderssalzburg_official
Founded in Salzburg in 1946, Schneiders Salzburg is a heritage outerwear house celebrated for its Loden coats. Since 2025, under the Italian ownership of Giovanni and Marco Schneider, the brand has been made in Italy, blending old-world elegance with exceptional craftsmanship: coats and jackets made to age beautifully and be passed down through generations. Spring/Summer 2027 - “From Loden to Linen - Flirting with Lightness”. The iconic Hubertus Loden coat is reimagined in pure linen, alongside relaxed, unlined silhouettes in linen and cotton, in a sun-faded palette.
ZONA20 MILANO
Founders: Zoe & Cherie Wang
MILANO Until OCTOBER 10, 2026
Via Morimondo 26 - 20143
Sales Inquiries > Send an email +39 347 035 40 01
@zona20milano
Founded in 2023, Zona20 Milano is a fashion house rooted in the Italian tradition of refined craftsmanship. The brand creates sophisticated yet effortless collections where deconstructed tailoring, minimalist purity, and fluid silhouettes coexist in a harmonious dialogue. The name, inspired by the 20 km/h speed limit in certain urban zones in Europe, reflects the house’s commitment to slow fashion: an unwavering dedication to quality, sourcing Made-in-Italy fabrics, and a mindful approach to supply chain and ethical practices. Zona20 Milano stands at the intersection of timeless elegance and conscious design.
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Romanian Designers in Milan
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This SS27 season, thirty-one collections by Romanian designers will be presented in Milan from September 24 to 27, 2026. Their participation is supported by the Romanian Government.
24.09 - 27.09.2026
Brands: Raluca Mihalceanu Srl, Rosamund Muir Srl, Nissa, Matina Concept Design Srl, Minimalisa Concept Srl, Decorina Hats Srl.
@ WHITE Milano - Tortona Fashion District
Brands: Abundant Hamza Srl, Inner Design Center Srl, Maestoso Srl, Katerini, Palaria Dadarlat Srl.
@ Studio Zeta
Brands: Ginissima, Almaaz Couture Srl, Venera Arapu Design Srl, Atelier Diana Caramaci Srl, Atelier Irene Srl, Events Marketing & Advertising Srl, Ellis Srl, Miau by Clara Rotescu
@ Guffanti Concept Showroom
Brands: Papucei.Ro, A.S.Negulescu Srl.
@ Showroom Studio Rappresentanze Moda
Brands: Demiuma Comimpex Srl, Nissa Manufacture Srl.
@ Panorama Moda
Brands: Maison Vivienne Marie Srl, Murmurlab Srl, Anne Caro
@ Daniele Ghiselli Showroom
Brands: Bazart Jewelry Srl, Camilium Invest Srl.
@ Maccapani
Brands: NO. 44
@ MR60 Showroom
Brands: Noriaanis, Different Artist Srl.
@ Adelaide Showroom
> More Information
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Milano Sales Campaigns SS27
Spotlight on Spazio 38
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Founded in 2003, Spazio 38 is a showroom based in Milan, with a pop-up showroom in Paris. Over the years, Spazio38 has supported brands on important growth journeys, contributing to their international development. Its journey includes the discovery of Stella Jean and Vivetta, the relaunch of Givenchy on the Italian market, and collaborations with designers and brands such as Sonia Rykiel, Krisvanassche, and Lemaire. Spazio 38's DNA is strongly tied to the promotion of artisanal excellence, not only of Made in Italy, but of all supply chains that operate with respect for social impact, enhancing skilled labor and production processes capable of generating real added value. Brands such as Frantic, Ibeliv, Lido, Lidfort, MRZ, and Riviera Attire embody this approach.
MILANO SEPTEMBER 21 - OCTOBER 16, 2026
Alzaia Naviglio Grande 38 - 20144
PARIS OCTOBER 02-06, 2026
116 Rue de Turenne - 75003
Milan & Paris Brands: Āim, Allis, Artchivio, Arturo Stories, Babù, Bye Firenze, Frantic, Gondolina, Ibeliv, Lidfort, Lido, MRZ, Riviera Attire, Studio X, Tomas, Venerdì Pomeriggio, Y-81.
> Send an email
> Book an appointment
Focus on: Ibeliv, MRZ, Lido
IBELIV
@ibeliv_official
Ibeliv blends culture and craftsmanship, empowering women in Madagascar through contemporary accessories made from natural raffia. Traditional crochet techniques are paired with vegetable-tanned leather to create timeless, functional designs rooted in responsible production. Each bag and hat is named after the woman who crafted it, celebrating authorship and individuality.
MRZ
@mrz.official
MRZ is an Italian brand rooted in Maglificio Tomas’ knitwear expertise, blending heritage craftsmanship with a contemporary vision. Sportswear influences meet femininity and tailoring, redefining everyday elegance through experimental shapes, refined details, and distinctive textures. Made in Italy and driven by innovation, MRZ expresses a modern, dynamic approach to knitwear with a strong international outlook.
LIDO
@lido_etcetera
Lido is an independent swimwear and lifestyle label based in Venice, founded in 2017 to create practical garments for the contemporary woman. Named after the historic Venetian beach island, the brand reflects a modern, effortless approach to beach and leisurewear. All pieces are produced in Northern Italy using high-quality, sustainable, and, whenever possible, recycled fabrics from leading Italian mills.
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Fashion Meets Culture: The Golden Goose Takeover at Bernardelli Stores
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During Festivaletteratura, Bernardelli Stores transformed retail into an immersive experience, bringing the Golden Goose universe into the heart of Mantova through craftsmanship, personalization, and community.
read more
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