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October 09, 2026
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Shanghai Fashion Week SS27
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Fashion Shows & Presentations > October 08-16, 2026
- Thursday, October 08
- Friday, October 09
- Saturday, October 10
- Sunday, October 11
- Monday, October 12
- Tuesday, October 13
- Wednesday, October 14
- Thursday, October 15
- Friday, October 16
- List in alphabetical order
- Events during Shanghai Fashion Week
SHANGHAI SALES CAMPAIGNS SS27
- Trade Shows
- Multi-brand Showrooms
- Brands Showrooms
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Shanghai Sales Campaigns SS27
Spotlight on Lab Showroom
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Labelhood is a pioneering fashion culture community that brings together young Chinese creatives and runs the Labelhood Pioneer Fashion & Art Festival, as well as independent designer boutiques. Labelhood and Lab Showroom discover, cultivate and collaborate with outstanding Chinese creatives and products, showing the diversity of Chinese youth design culture to the world.
SHANGHAI OCTOBER 09-14, 2026 @ Building A 4F
No.150 Yongyuan Road - Jing'an District
Brands RTW: Aenrmous, Anapana, Assignments, Chén Sifān, Cosmoslab, Da Cabinet, Enciicne, Foundry Boundary, Gg In Red, Kinyan Lam, Nan Knits Pure, Poera, Private Policy, RayDots (NEW), Tadzio Reverie NEW, Yanyan Knits, Ya Yi, Yirantian
Brands Jewellery: Chēng, xiaonan (NEW,) YifanPeng (NEW)
Brands ACC: Fringes, voëv(Shoes).
Sales Contact > Justin Peng > email +86 150 2653 8909
Focus on: GG in Red, Kinyan Lam, voëv Ya Yi.
GG IN RED
Designer: Chenglin Wu
Founded in: 2023
@gginred
GG in Red is a handcrafted apparel brand founded in Shanghai. Rooted in natural wool felt and traditional craftsmanship, it harmonizes the poetic softness of Eastern natural motifs with Western three-dimensional tailoring to create garments that balance cultural depth with contemporary functionality. Each piece is meticulously handcrafted in its atelier.
KINYAN LAM
Designer: Jianren Lin
Founded in: 2023
@kinyan_lam
Established in 2023, Kinyan Lam collaborates with artisans in Hong Kong and southern China to weave their centuries-old textile techniques—natural dyeing, hand embroidery, and beyond—into modern, wearable garments. The brand aims to prove that true luxury is not a price tag, but a commitment to honesty, time, and the irreplaceable human touch. What sets Kinyan Lam apart is that it is building a Living Archive—not just a fashion brand, but a working repository of endangered knowledge.
VOËV
Designers: Yanyan Yu & Jingmang Ke
Founded in: 2024
@voev.official
Voëv is a fashion accessories brand founded in London and currently based in Shanghai. With leather goods at its core, the brand continuously draws inspiration from contemporary art and fashion, exploring the boundaries between the two. Seeking subtle departures from the familiar, voëv approaches each piece with a quiet and restrained sensibility.
YA YI
Designer: Yayi Chen Zhou
Founded in: 2022
@yayi__official
Yayi Chen Zhou is a fashion designer, creative director and filmmaker whose multicultural upbringing across Spain, China and the US shapes her artistic vision. Founded in New York in 2022, her label YA YI explores identity, spirituality and emotional healing through fashion and performance. Recognised by leading international publications, the brand was awarded the 10th Talents Lineapiù Award and named a semi-finalist for the 2024 LVMH Prize.
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Shanghai Sales Campaigns SS27
Spotlight on The Cool Hunter
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The Cool Hunter Showroom is located in Shanghai. Currently, its services include multi-brand showrooms, high-end buyer store brand portfolio consulting and foreign brand purchasing services. It also assists in brand series development and market planning consulting, as well as media public relations services. Under the motto "Keep moving, be cool", the showroom starts from quality, using a keen eye to select fashion brands that emphasize both aesthetics and commercial value.
SHANGHAI OCTOBER 08-13, 2026 @ The Summit T2 Building
No.1, Lane 99, South Yanggao Road
Brands: 3.1 Phillip Lim, Aetna Project, Ahmev, Allien, Ameesso 埃觅索, Anine Bing, Annamooer, Annenono, Another Project, Antik Batik, By Basics, Cello Sonata, Cotemp, Dem Ia Ro, Epissage, Fafamoon, Hoff, Ii Sense, Inoui Editions, Khemia, Laowla, Maileg, Maison Hotel, Orinous, Plen, Rag & Bone, Raw Stone, Red RWCBP, Sessun, Soeur, Sour Soul, Swahill, Taji, Verso, Vica Vanessa, Viktoriachan, Wartue, Ych.
Sales Contact > Robyn > email
Focus on: Antik Batik, Ahmev, Plen and RED RWCBP.
ANTIK BATIK
@antikbatik_paris
Antik Batik is a French designer brand founded in 1992 by Gabriella Cortese, a passionate traveler. Gabriella has been creating clothes that carry her soul while highlighting the millennia-old expertise of the artisans she meets through her travels. Through the years, she multiplied collaborations with artisans in India, Bali, and Peru, making Antik Batik an authentic and ethical brand. With a strong identity, Antik Batik is now associated with a bohemian, sophisticated art of living.
AHMEV
@ahmev
Ahmev, meaning “I am everything” in Sanskrit, was co-founded by designer Kanchan Sharma and former investment banker Manish Garg. The brand reinterprets Indian heritage textiles, such as Chanderi silk and hand-spun cotton, through refined fabric manipulation and contemporary silhouettes. Combining artisanal craftsmanship with understated design, Ahmev creates versatile, small-batch ready-to-wear for modern urban life.
PLEN
Plen is a contemporary womenswear brand dedicated to the everyday wardrobe of the modern urban woman. Rooted in a spirit of relaxed, understated luxury, the brand combines clean, accommodating cuts, carefully selected fabrics, and a soft, restrained colour palette to create an enduring wardrobe that feels both polished and comfortable.
RED RWCBP
RED RWCBP is a designer label specialising in everyday knitwear for contemporary women, blending bohemian ease with urban elegance. Designed for city life and travel, its fluid silhouettes combine carefully selected cashmere, wool and natural fibres with refined textures and considered knit structures.
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Shanghai Sales Campaigns SS27
Spotlight on RoomRoom
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With the mission of "balancing creativity and commerce", ROOMROOM Showroom provides comprehensive support to brands to enter new phases through a professional services team and the continuous accumulation of industry resources. Services include the expansion of the core B2B channel in showrooms, cost control services from inventory management to supply chain optimization, and multi-faceted consulting services covering finance, legal matters, and brand operations. It also offers brand marketing services, such as offline pop-up tours and specialized campaigns on platforms such as Xiaohongshu (RED), as well as investment and financing facilitation.
SHANGHAI OCTOBER 08-12, 2026 @ West Bund Art Center
No.2555 Longteng Avenue - Xuhui District
-> Brands RTW: Feng Chen Wang, Guyuandai, Haizhen Wang, Hanchi Studios, Hidemi, Iro, Oude Waag, Picnique, Pronounce, Self-Portrait, Sewmod, Tommy Zhong, Uan Corr, Unchatgris, Yuehe, Dui'Dào
-> Powered by K-Room: JIsoo Lee, Kin Der Salmon, Labeldel, Meaning Of Nache, Odlyworkshop, Teak
-> Brands Acc.: Lazy Circles, Olio e Aceto, Page 33, Sale e Pepe, Soft Mountains
-> Powered by Supermoon: A.Society, Alohas, Avgvst
-> Powered by K-Room: Archivépke, Epure, Khiho
-> Brands Lifestyle Powered by Gdd: Anabel Aram, Established & Sons, Ichendorf Milano, Lsa, Sera, Slamp, Tom Dixon
Sales Contact > Roger Miao > email +86 21 6308 6782-801
Focus on : Tommy Zhong, Oude Waag
TOMMY ZHONG
@tommyzhong
Tommy Zhong focuses on innovative fabrics, exploring the diverse possibilities of art and fashion. It excels at blending resort-style aesthetics with the brand's unique fabrics and prints, ultimately shaping a woman's romantic and independent spirit and conveying a naturalistic, slow-living aesthetic. The brand was founded in London by designer Jiaqi Zhong.
OUDE WAAG
@oudewaag
Founded in 2017, Shanghai-based Oude Waag is quickly earning a reputation as a rising force in Chinese fashion. Founder and designer Jingwei Yin describes the brand as "like keeping a diary": an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.
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From Individual to Collective: IED Rewrites the Graduate Showcase Code
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At Milan Fashion Week, Istituto Europeo di Design moves beyond individual showcases to present fashion as a collective cultural practice by challenging the traditional graduate paradigm.
read more
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