From January 17 to 19, 2026, Shoppe Object Paris held its first edition at Paris Expo Porte de Versailles, within the trade show Who’s Next, bringing together the fashion, accessories, lingerie, jewelry, and design communities around a common vision of creative retail.

Conceived as Shoppe Object's first international expansion, this edition marks a major strategic milestone, introducing its curatorial DNA to the European market. With over 80 carefully selected brands, this inaugural Parisian edition has intentionally adopted a more intimate format to foster discovery, interaction, and the development of lasting business relationships. It's a foundational first chapter, intended to lay the groundwork for long-term growth in Paris.

“The quality and scope of this first edition of Shoppe Object Paris immediately reminded me of our very first show in New York in 2018, bringing together retailers and creators in a space designed to collaborate around shared narratives,” said Jesse James, founder and president of Shoppe Object Series and SVP creative, experience & innovation at Andmore.

From its very first edition, Shoppe Object Paris attracted an international audience, reflecting the overall momentum of the Who’s Next ecosystem, which saw a 5% increase in total attendance. For Shoppe Object Paris, this launch saw 68% international visitors and 32% French visitors, representing 57 countries, driven in particular by a strong American presence.

“The strong presence of leading international buyers confirms the role of this platform on the global stage. But above all, it is the shared positive energy, the pleasure of discovering a carefully curated selection and doing business together, that has truly made this launch a success,” added Frédéric Maus, ceo of WSN.

The event was designed as a “living room within a living room” representing a new narrative of retail. “Rather than organizing the space around traditional categories, we offered a fluid and intuitive journey, encouraging cross-merchandising and unexpected pairings: books alongside perfumes, tableware near fashion accessories, objects engaging in a dialogue with design and lifestyle,” explained Matthieu Pinet, managing director of design at WSN. This first edition brought together 14 product categories, laying the foundations for curatorial growth as a strategic model for wholesale, with prospects for opening up to new sectors such as beauty, pet, or wellness.

Building on the success of this launch, Shoppe Object Paris plans to expand its scope at the next editions in January and September. Meanwhile, Renata Bokalo, show director of Shoppe Object, announced a special edition of Shoppe Object Paris at the Tuileries Garden during the upcoming Paris Fashion Week, alongside Matter and Shape and Première Classe. This curated presentation of approximately 12 brands will showcase the Shoppe Object spirit's most iconic expressions.

Next Dates:
February 1 -3, 2026: Shoppe Object New York, Starrett-Lehigh Building
March 6 - 9, 2026: Shoppe Object with Matter and Shape & Première Classe, Jardin des Tuileries, Paris
August 2 - 4, 2026: Shoppe Object New York, Starrett-Lehigh Building
September 5 - 7, 2026: Shoppe Object Paris inside Who’s Next, Paris Expo Porte de Versailles

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