The February edition of White Milano, held from February 26 to March 1 in Milan's Tortona Fashion District, closed with a positive outcome. The event confirmed its role as a strategic platform for contemporary womenswear, recording growing performances both in terms of brands and the quality of its operators. The edition, sponsored by the Lombardy Region and the Municipality of Milan and supported by the Ministry of Foreign Affairs and International Cooperation, particularly highlighted the contribution of ICE-Agenzia, a strategic partner with Confartigianato Imprese, further strengthening the event's international positioning.

Over 300 brands were featured, with a 10% increase in the number of brands present compared to February 2025: 46% from abroad and 54% Italian. Compared to previous editions, the international buyers increased, with strong representation from countries including Japan, Spain, Germany, China, the United States, Austria, Korea, and the United Arab Emirates, among others.

"The work done with the Italian Trade Agency, whose president Matteo Zoppas inaugurated the event, has enabled us, together with the commitment of our team, to record a significant increase in international buyers, with a 12% increase compared to February 2025. We are pleased to share the testimonials of some buyers and clients present, which confirm the solidity and validity of our project and our new vision of the brand mix," said Massimiliano Bizzi, founder of White Milano.

Next Edition
White Milano
September 24 – 27, 2026
Tortona Fashion District