Florence returns to being the beating heart of international menswear with Pitti Uomo 110, scheduled from June 16 to 19, 2026, at the Fortezza da Basso. The event, a global benchmark for men's fashion and contemporary lifestyle, brings together press and buyers from around 100 countries, confirming the show's international vocation.
The upcoming summer edition features a program packed with international collaborations. Among the scheduled projects are Code Korea, J∞Quality, China Wave, Promas, and Icex.

CODE KOREA

Third edition for CODE Korea, the project born from the collaboration between Pitti Immagine and Korea Creative Content Agency, with the aim of promoting Korean fashion and its key players. A selection of six brands will be hosted in the historic Polveriera spaces, offering visitors a comprehensive vision of Korean design capable of blending contemporaneity and artisanal tradition. Here are the featured brands: Ajobyajo, Egnarts, Finoacinque, Sung Ju, Theballon, Vegan Tiger.


J∞QUALITY

The eighth edition of the J∞Quality Factory Brands Project, curated by the Japan Apparel and Fashion Industry Association (JAFIC) with the special advisory by Hirofumi Kurino, will be held on the Upper Floor of the Central Pavilion, in a dedicated space within Futuro Maschile. The focus of this long-standing collaboration is on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. JQ is a licensing system granted to excellent factories, recognized for safety standards, respect for the supply chain, and compliance with production and planning processes carried out in Japan for materials, dyeing, stitching, planning, and sales. JQ’s technology is so advanced that it has produced fabrics and finishes for globally renowned luxury brands. Among the brands featured in this edition: Good People Good Stitching Good Product from Marucho, Inakadate from Sunline, W.T. from Sunline, Sanyocoat from Sanyo Shokai, S.Essentials from Sanyo Shokai, Skewed from Edwin, J.Press from Onward Kashiyama.

CHINA WAVE

Now in its fifth edition, CHINA WAVE presents the best of contemporary Chinese menswear. Thanks to the consolidated collaboration between Pitti Uomo and China National Garment Association, the Fortezza da Basso will host a showcase of brands and designers selected for their exceptional quality and aesthetic innovation. It is an essential stop to discover how Chinese creativity is asserting itself on the international scene. Among the featured brands: Kimusso, Septwolves, Shoot brand, Signigt, Soarin, Swof Care, Zifei Wang.

PROMAS

The creativity and dynamism of French menswear return to the spotlight at Pitti Uomo 110, thanks to the renewed collaboration between Promas French Menswear Fédération and DEFI. The two organizations support the participation of a selection of French brands, offering a rich and contemporary overview of what menswear represents today. Brands: American Vintage, Antik Batik, Armor Lux, Bombers Original, Cachi, Caleb Paris, Chapal, Daytona 73, Emilegarçon, Iron And Resin, Jagvi, Le Temps Des Cerises, Maison Hideout, Museum Garments, Smalto.

ICEX

ICEX, which promotes Spanish creativity worldwide, brings to the Fortezza da Basso a selection of brands of strong interest. This strategic showcase highlights the diversity of Spanish menswear, from traditionally inspired tailoring to urban lifestyle brands, strengthening its presence within Pitti Uomo’s international buyer community.