Despite a geopolitical context marked by significant tensions and a macroeconomic scenario with uncertain contours, Pitti Uomo opens on June 16 and runs until 19 at Fortezza da Basso in Florence, confirming the strength of its commercial and promotional format and reaffirming the central role the fair holds within the global fashion calendar.

“We have history, tradition, and expertise behind us, but we also have the tools to face the new challenges ahead, challenges that concern the entire fashion sector, elements that have allowed us, at every decisive moment, to redefine the very concept of a trade fair, transforming Pitti Uomo into not only a commercial event, but also a cultural promoter, a place for dialogue capable of generating new ideas, trends, and connections. This is how one becomes an international leader, and how that leadership is maintained," said Antonio De Matteis, president of Pitti Immagine.

The summer edition of the fair dedicated to menswear will host more than 720 brands (44% of which arrive from more than 30 countries), divided into five sections: Fantastic Classic, Futuro Maschile, Superstyling, Dynamic Attitude, and I Go Out (Sala della Ronda), which in June is transformed thanks to the collaboration with the avant-garde outdoor magazine Vanish, a visionary experience that explores the perfect fusion of performance, fashion and nature.

“Navigating the future: this is the message and the objective guiding the construction of the upcoming cycle of fashion fairs starting with Pitti Uomo," stated Ivano Cauli, newly appointed ceo of Pitti Immagine. "In a historical moment defined by complex geopolitical shifts and an ever-evolving global scenario, the physical fair in Florence confirms itself as the most vital compass for welcoming and guiding the dialogue between supply and demand. We open the doors of the Fortezza da Basso to a high-level international community of buyers and press and curate for them an immersive journey into innovation, demonstrating that creative synergy is the primary engine of growth for companies and for the sector.”

The Ministry of Foreign Affairs and International Cooperation and ICE – the Italian Trade Agency for the promotion abroad and internationalization of Italian companies support the role of Florence within the internationalization strategy of Italian fashion through their backing of the 2026 Pitti Immagine fashion fairs.

“Thanks to this collaboration we are able to invest additional valuable resources in bringing the most influential buyers to Florence, from both established and emerging markets, who we know represent new or potential clients for quality Made in Italy," commented Raffaello Napoleone, moved to the role of councilor delegate for international and institutional relations. "The collaboration with ICE’s foreign offices is decisive in this respect, as they provide expertise and in-depth knowledge of their respective distribution and consumer contexts. ICE Agency will also be present with its information and internationalization assistance desk, as well as with the dedicated space for Young Italian Start Ups, a project now in its thirteenth edition.”




The 110th edition hosts some prominent names of the new generation of designers, such as Simone Rocha, the Irish designer based in London, who will stage her first independent menswear show in Florence on Thursday, June 18; DSM Kei Ninomiya will present the Spring/ Summer 2027 menswear collection with a special runway event on Wednesday, June 17 at 10.00 pm at Complesso di Sant'Orsola. JiyongKim will be featured at the Fortezza da Basso with a project in the Magazzino 07 spaces for the entire duration of the fair, as well as signing a special presentation scheduled for Wednesday, 17, at 12:00. On the same day, the Copenhagen-based brand Sunflower will stage a special runway event in Florence at 7.00 pm at terrazza del Teatro del Maggio Musicale- as CPHFW Special Project. The collaboration is part of the event program celebrating the 20th anniversary of Copenhagen Fashion Week, and highlights Pitti Immagine’s longstanding commitment to Nordic design.

Following the great success achieved during the winter edition of Pitti Uomo, Hi Beauty returns in June, an exclusive space dedicated to avant-garde fragrances. Located within the Futuro Maschile section, the area presents a carefully curated selection of independent brands representing the global new wave of fragrances, spanning from Europe to Asia.

Philéo Landowski and Lebanese artist Pascal Hachem interpreted the summer theme 'The Pool', curated by Chris Vidal Tenomaa and Tuomas Laitinen, with an installation in the central forecourt.

English designer William Palmer, recent winner of the I:C Pitti Immagine Award at the latest edition of ITS International Talent Support, for his gentle perspective on menswear and his rare ability to translate social and political themes into coherent and impeccably crafted garments, will debut at Pitti Uomo 110. He will present his collection “The Brief Exposure,” infused with the typical humor of the British working class and the radical choice of public self-exposure, with a special installation at the Sala delle Nazioni.

Consinee, the Chinese company recognized as a leader in cashmere and luxury yarns, returns to Pitti Uomo. For this edition, the brand renews its collaboration with Sara Sozzani Maino and Galib Gassanoff, presenting the second chapter of their creative dialogue: “Suspended Grounds” in a new location within the Fortezza, the Cavedio of the Central Pavilion.



Among the most anticipated comebacks, Philippe Model Paris returns to Pitti Immagine to celebrate a new chapter marked by its recent acquisition by Swinger International SpA; RefrigiWear will present an evolved proposal in the Sala Grotte, in perfect dialogue with the brand’s historic identity; and on display at the same space, Murphy&Nye, a reference brand in the Sailor Core world, founded in 1933 in Chicago, which reinterprets in a contemporary key the iconic garments that made the brand a leader in the sector, blending nautical heritage and stylistic research.

Designer Liv Ramanandraibe, founder of Ibeliv, presents an immersive installation inspired by the underwater world. Originally from Madagascar, the designer shares a dreamlike vision of aquatic life and will also unveil the Ibeliv Beach Club capsule collection, a true invitation to travel and to a state of endless summer.

Alongside the physical fair, Pitti Immagine continues to enhance on the global platform Pitti Connect the proposals, novelties and special initiatives of the exhibitors at uomo.pittimmagine.com

Pitti Immagine Uomo 110
June 16 - 19, 2026
Fortezza da Basso - Firenze

Photos: The Pool is the visual and conceptual theme of the Summer 2026 edition of Pitti Immagine Uomo.