The June 2026 edition of Pitti Uomo, which was held from June 16 to 19 at the Fortezza da Basso in Florence, confirmed itself as a solid edition, highlighting the quality of Italian and international manufacturing and enhancing the diversity of styles and product categories.

The organizers of Pitti Uomo 110 have released the first attendance figures: 11,000 buyers (a slight decrease of about 3.5% compared to June 2025) and over 14,000 visitors. A total of over 5,200 high-end distribution and retail professionals arrived from abroad, from more than 90 countries. At the top of the list are: Germany, the United Kingdom, Spain, the United States, Turkey, the Netherlands, Japan, France, Switzerland, Belgium, Austria, Greece, Canada, Poland, and China.

"If we look at the foreign data in more detail, it is interesting to note the excellent performance of Germany, the United States, Hong Kong, and Canada," said Ivano Cauli, ceo of Pitti Immagine. " The positive performance of the Scandinavian area and Southeast Asia (South Korea, Taiwan, Singapore); the success of Central and Eastern Europe (Romania, Poland, Hungary, even Ukraine!); the slowdown of the traditional European markets, with the exception of Switzerland, Austria, and Ireland. Some less than positive results from very distant countries, such as Australia, for example, suggest travel costs, which obviously must be planned months in advance, an advance that fell during the darkest months of the ongoing conflicts. However, we are waiting for the conclusion of the fair and from tomorrow we will be able to reflect on the results and indications coming from this edition: from now on, however, I can say that it was not just a question of numbers, because the atmosphere these days has been truly positive, full of energy, from the very first hours. I would like to thank the entire Pitti Immagine team which has once again committed itself fully with dedication, passion, and expertise.

"Therefore, Pitti Uomo 110 sends out a message of solidity and confidence for the entire fashion world: businesses, trade show organizers, distribution and retail, the media, and even consumers themselves," commented Antonio De Matteis, president of Pitti Immagine. "And also for the Government, starting with the Ministry of Foreign Affairs, and its promotional agencies like ICE, whose great commitment alongside us, I hope, will be rewarded by these results. It is our way of reacting to difficulties, of keeping our heads held high and our eyes open in times of profound change, like the one we are experiencing. And finally, with all due caution and prudence, I want to take the news of the first real ceasefire agreement between the US and Iran as an auspicious sign. I continue to believe in the realism of politics and the ability of diplomacy. We must all believe in this…"

"The main credit, goes to the over 740 exhibitors who believed and invested in the show. Their collections express high manufacturing quality and maintain an open approach to experimentation, combining contemporary sensibility with functional elements across the different canons of menswear. A major contribution comes from international collaborations - among which we are pleased to mention Code Korea, the Japanese JQuality consortium, the China Wave project, and the French and Spanish institutional presences - proving that the show remains a global commercial networking platform," concluded Antonio Cristaudo & Francesca Tacconi, respectively, commercial director and special events director.

Pitti Uomo 111
January 12 - 15, 2027
Fortezza da Basso
Firenze - Italia