Shop opening

Martine and Armand Hadida open a new space in collaboration with Philippe Stark at the Royal Monceau Raffles.

A main entrance also used for the Il Carpaccio restaurant, seven front windows... The Hadidas designed their new boutique like a luxurious hotel suite in which one could buy everything. Combining fashion with art, design and new technologies, it is the first time Philippe Stark gets involved in a store project.

A bed, wardrobes and windows created by the designer for the Royal Monceau hotel, wall frescos by Fabien Verschaere, pictures by Jean-Daniel Lorieux, a banquet table by Stark used to display the accessories, 60's and 70's vintage furniture...

In comparison with the other l'Eclaireur boutiques, the Royal Eclaireur's relevance lies in the importance of furniture. One can find City Scate pieces by Paul R. Evans, Fornasseti lifestyle objects , carpets by Vincent Darré and Ara Stark...

Exclusive : The Z-chair by Zaha Hadid ; a limited series of wall lights and tableware by Aristide Najeann ; “The horse of my kingdom” by Carol Christian Paul ; erotic works by Fornasseti...

Designers' clothes, of course, including Giambattista Valli, Rabih Kayrouz, Oscar de la Renta, Rick Owens, Celine, Yves St Laurent, Matthew Williamson… And jewelry : Rosa Maria, Stephen Webster…

The Royal Eclaireur has a high tech atmosphere thanks to microsoft mirrors showing, via Ipads, the world designed by l'Eclaireur (its stores, collections, website...), like an Eclaireur TV Channel.

Cherry on the cake : 3D cameras will scan the customers' silhouettes for virtual fittings.
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Le Royal Eclaireur
Royal Monceau Raffles
39/41 avenue Hoche
75008 Paris

Opening mid-June 2011.

Florence Julienne / modemonline.com